Market access strategy / Systematic literature review / Cost-effective model / Value proposition / Global reimbursement dossier / Objection handler / Pharma
Delivering on global market access strategy, evidence generation and communication objectives
Our client’s global market access team were looking for a consultancy who could support them from strategy to implementation. As the client was in the early stages of developing a new product, they first wanted to understand the challenges and opportunities that their new treatment would face when launching in different markets. Subsequently, the client wanted support with evidence generation and the development of their value communication materials.