Digital Capabilities

Our in-house digital capabilities mean our Pharma and Medtech clients needn’t choose between market access and digital expertise: our developers and designers work hand-in-hand with our value communication and health economics teams to build your tool.

We validate key principles, messaging and designs directly with our network of payers, clinicians and other stakeholders. In the UK, we have close relationships with over 90 contracted Associates occupying roles in the NHS, who work directly with us on our digital tools to ensure they will resonate with decision-makers.

A multichannel approach to engaging healthcare decision makers

With healthcare decision makers facing increased time and budget pressures, effective, efficient and flexible engagement solutions are a top priority. Pharma and Medtech companies are looking to engage with customers in ways that meet their needs and fit their schedules, via solutions that re-use content across multiple channels.

A multichannel approach yields greater engagement by allowing customers to choose how to access content. For example, an account manager may demonstrate the local value of a product using an interactive Budget Impact Model (BIM) during a meeting, before sending the healthcare professional (HCP) a link to access the same BIM in the format of a responsive, online, self-led version, along with an automated email-based summary business case. This enables the HCP to review the content in a format, at a time, and on a device of their choosing. Our online offerings can also provide an omnichannel approach, enabling conversations to continue in multiple settings and timeframes.

We develop our digital media and platforms in a way that allows core content to be re-used on multiple channels / platforms. Our code is written using web technology that is largely cross-platform compatible, including:

• iPad
• Windows
• Online – behind a login / SSO
• Online – public, self-led and responsive

When designing interactive BIMs and value communication materials, we develop them to fit these platforms to drive flexible, adaptive, tailored conversations.

What does this mean for the customer experience?

Our digital solutions enable account managers to have engaging and impactful conversations with healthcare decision-makers using interactive visual aids and apps.

Account managers can tailor the presentation and adapt default data to reflect the customer’s challenges, objectives, budgets and health economy. Following a conversation, data are saved for distribution in a follow up email or for secure access by the HCP online.

Via this multichannel approach, the healthcare decision-maker can interact with the budget impact model safely and securely, to explore the benefits of the intervention in a flexible and timely way.