Our experts in health economics, value communication, design and digital discussed how to craft digital payer value communication tools to meet the needs of internal stakeholders, including market access teams and KAMs, and healthcare customers at our live webinar on Thursday 7th April at 1.00pm.
What does a best-in-class value communication tool look like in 2022? What are the key considerations when developing a new payer value toolkit? And what should Pharma and Medtech companies look for in a consultancy partner?
For this webinar we brought together representatives from our health economics (Anthony Bentley), value communication (Lydia Crowe), design (Ryan Booth) and digital (Rob Pitt) teams to showcase how a typical Mtech Access project team collaborate to create interactive digital tools, with Emily Mair (Associate Consultant) acting as host presenter.
Using our updated Digital Value Communication Tool Demo as a case study, our panellists explained how we craft our tools to meet the needs of three key groups:
- Those who commission the tools – e.g. market access, brand and commercial leaders
- The end-users – e.g. key account managers
- The audience – e.g. payers and other healthcare decision-makers
Watch the webinar recording to benchmark your payer value toolkits against what’s possible and explore how great design and interactivity can support your communication with healthcare decision-makers.
Who are Mtech Access?
Mtech Access are a global market access and HEOR consultancy, supporting Pharmaceutical and Medtech companies with every step of the market access journey. With health economics, market access and digital expertise in-house, we create market-leading localised budget impact models and value proposition toolkits. Our digital payer value toolkits allow field-based teams to concisely communicate product value and the impact of local uptake to payers and healthcare decision makers. Our tools are interactive, engaging, and flexible, allowing account managers to run tailored scenarios according to the audience.
We are delighted to showcase some of this knowledge and experience with you in this webinar.
Listen to the podcast:
This episode is also available as a podcast. Listen below or search ‘Pharma Market Access Insights – from Mtech Access’ on Spotify, Apple Podcasts or Google Podcasts.