In today’s complex healthcare environment, engaging effectively with NHS decision-makers is more crucial than ever. Earlier this summer, Iain Shield (Associate Director – Market Access, Mtech Access) and Ben Spurr (Head of Partnerships, Mtech Access) led a live webinar exploring how real-world data can enhance these interactions with NHS decision-makers. The webinar is now available to watch on demand here. In this short article, Ben summarises the key takeaways from their discussion.
The power of real-world data
Real-world data offer a wealth of information that can significantly inform decision-making within healthcare systems. The right data, presented in the right way, can allow healthcare professionals to analyse performance trends, spot outliers, and identify areas for improvement. Whilst relevant datasets are sometimes publicly available or easily sourced through collaborative partnerships, these raw data are often in a format that is difficult to present or analyse. By transforming raw data into visual, easy-to-use dashboards, we can help field teams present compelling cases for change, ultimately strengthening partnerships with NHS customers.
The role of data visualisation
One of the key takeaways from the webinar was the critical role of data visualisation in making real-world data more accessible and impactful. Iain highlighted the advantages of using visual tools, such as Connected Insights dashboards, over traditional methods, such as Excel® spreadsheets or static data tables. Visuals not only capture attention more effectively but also aid in quicker decision-making by presenting complex data in a more digestible format.
For instance, heat maps/choropleth maps can illustrate variations in health outcomes across different regions, making it easier to identify areas that need attention.
Flexible tools for varied use cases
We can design Connected Insights dashboards to suit a wide range of use cases. Whether for promotional use by field teams, pre-call planning in business intelligence, or non-promotional roles by Medical Science Liaisons (MSLs) for example, these dashboards can be tailored to meet your specific needs and therapy area.
Iain emphasised that these tools are not just about presenting data but telling a story. We develop the narrative in collaboration with clients, ensuring the content aligns with their objectives and resonates with their audience. This narrative-driven approach helps to make the data more relevant and the interactions more meaningful.
Overcoming challenges with data integration
One of the challenges of working with real-world data is their disparate nature. Data can come from various sources, appear in different formats, or be available at varying levels of granularity. We have developed strategies to overcome these challenges, such as aggregating data from multiple sources into a cohesive view and testing the dashboard’s effectiveness with NHS Associates before full deployment.
Iain also addressed the importance of understanding the regulatory landscape and navigating compliance challenges. By engaging with NHS Associates and incorporating their feedback, we can ensure that the tools that we develop not only meet technical requirements but also resonate well with NHS stakeholders.
Explore how you can use real-world data and data visualisation
Iain and I concluded the webinar with an open invitation to healthcare organisations, to collaborate with us to explore how real-world data can enhance their market access strategies. Iain emphasised the positive feedback that we’d received from clients who had already implemented these tools, and encouraged attendees to start a conversation about how we can help them leverage real-world data in their interactions with NHS customers.
In an era where face time with healthcare professionals is limited, making the most of every interaction is essential. With the right tools and data-driven insights, organisations can engage more effectively, drive change, and ultimately improve patient outcomes.
For those interested in exploring these possibilities further, we offer a wealth of expertise and are ready to collaborate on developing solutions tailored to your needs. Whether you have a clear idea or just the seed of one, now is the time to start the conversation. Email info@mtechaccess.co.uk to explore this further with Iain and myself.
