Lydia Crowe

Drawing on more than 18 years’ experience in Health Economics and Outcomes Research and market access consulting, Lydia works across the business to promote its success and growth through coordination of business development, marketing and client services activities. This includes supporting development of the company in response to market and client needs, working with service leads to define go-to-market strategies and associated marketing and BD requirements, and ensuring that new business opportunities are responded to optimally.

Lydia started her career as a health economist, before progressing to project management and consulting. Before moving to a commercial role, Lydia led Mtech Access’ local value communication service, providing strategic consultancy to Pharmaceutical and medical device clients and developing digital, data-driven field-force materials and models. Lydia has worked with a wide range of clients to understand their objectives and the value of their technologies, in order to advise on the optimal approach to local market access.

Lydia has an MSc in Economic Evaluation in Healthcare from City, University of London, and a BSc in Biology from the University of Southampton.