With more than 16 years’ experience in health economics and market access, Lydia provides strategic consultancy to our pharmaceutical and medical device clients, optimising their approach to value communication via digital, data-driven field-force materials and models. Lydia has particular expertise in the development of tools for integration with Veeva CRM. Lydia works closely with clients to understand their objectives and the value of their technologies, in order to advise on the optimal approach to local market access.
Lydia worked for several years as a medical writer and health economist, before progressing to project management and consulting and has been responsible for the development and/or project management of more than 70 local value communication tools. This experience is complemented by technical economic modelling or project management of UK health technology assessment submissions for NICE, SMC and AWMSG. She has developed and managed many cost-effectiveness and budget impact models, across a wide range of disease areas, including oncology, pain management, psychiatry, diabetes, autoimmune disease, respiratory disease, and urology.
Lydia has an MSc in Economic Evaluation in Healthcare from City, University of London and a BSc in Biology from the University of Southampton.