Driving a successful UK market access strategy
We understand your objectives and challenges to deliver results:
- Accelerate adoption – we perfect your early engagement strategy to ensure system readiness and clinical advocacy
- Optimise reimbursement – we ensure the value of your product is truly understood
- Establish brand equity and reputation – we support you to build compliant, valued partnerships with NHS customers
- Earlier recognition of value by key opinion leaders – we give you the knowledge to engage the right people, at the right time, with the right messages
- Improved field team effectiveness – we provide the tools and training required for success
- Optimised spread – we help you to drive the sharing of learnings and best practice across the healthcare system
To discuss your UK market access strategy with our experts or to learn more about our NHS education and insights services, get in touch using the form below.
Key steps for UK launch and NHS engagement
We will work with you at system level to evaluate how your new innovations will impact pathways and address unmet needs. This will enable you to effectively communicate the value of your product to key decision-makers and clinicians.
UK market landscaping and access
Landscape analysis
Understand and evaluate possible access routes, pricing and reimbursement pathways, current models of care, and critical decision-making factors in relation to national and local priorities.
Competitor analysis
Evaluate current and predicted future treatment landscapes.
Health technology assessment
Critique and/or develop all elements of your strategy and submission.
NHS Spotlight
Stay informed on the evolving NHS landscape with our NHS Spotlight news and insight services. Receive monthly news, updates on NHS policy, and exclusive interviews with NHS stakeholders, direct to your inbox. Stay one step ahead with our Premium and Premium Plus packages, which include exclusive sessions with experts from across our NHS Associate network. Learn more
Shaping and influencing the NHS
Pathway redesign
Truly understand how your product will impact care delivery, the value it could offer, and the challenges it may encounter in the context of care settings, procedures, and clinical staff.
Funding flows
Understand how your product will be/is funded, and the associated implications and opportunities.
Business case and case for change
Support clinical stakeholders to succinctly communicate why transformation is needed, the proposed solution, and the supporting evidence to drive change.
Data dashboards and models
Empower field teams with data dashboards and economic models that illustrate the need for change and model the effect of making a change.
Stakeholder mapping
Understand the NHS customers that you need to engage with, when and how, and their priorities, needs, areas of influence, and challenges.
NHS engagement materials for field teams
Set up field teams for success with dynamic materials that engage NHS customers and drive conversations with key stakeholders.
Are you ready to drive change in UK healthcare? Discover how we can support your UK market access strategy
Stay one step ahead on your market access journey
We use our expertise and curiosity to enable you to stay ahead of the evolving NHS environment to give you the competitive edge. We will work with you to identify, evaluate, and overcome barriers standing between your product and widespread market access, by answering key questions, such as:
- What data can be leveraged at launch to influence reimbursement and market access?
- How do we navigate communications and show value at Integrated Care System (ICS), Place, and Primary Care Network (PCN) levels?
- Who should we talk to across the NHS and what should we be communicating?
- Where does our product fit within current care pathways; what does it support, replace, or require when being introduced?
- What lessons can be learnt from competitor(s) and/or analogue launches?
- What are the real-time and future threats and opportunities for our product(s)?
- How do we get the attention of key Health Care Professionals (HCPs); should we adopt an above-brand or product-specific strategy from the beginning?
- How can we creatively and most effectively communicate the holistic value of our product(s) in ways that will really resonate?
- What are NHS objectives and challenges that you need to align your messaging to, which will enable mutually beneficial outcomes?
Featured Case Studies
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Delivering a White Paper to highlight national variation in care, and propose solutions for improving care across the NHS
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Understanding the diagnostic market access landscape in the UK
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Understanding changing perceptions of value in the NHS
NHS Spotlight – Navigate NHS changes with expert insights
NHS Spotlight is a 12-month subscription package including a monthly newsletter and, for Premium and Premium Plus subscribers, some of our most popular NHS insight services. It is designed to bring Pharma and Medtech the most up-to-date knowledge and insights into the NHS and the people that work within it.
Using our network of 100+ Associates from across the NHS, NHS Spotlight provides actionable insights and news to inform your market access strategy. Each month, we call on the expertise of a different group of NHS Associates ensuring a wide variety of perspectives and opinions.
We actively encourage input from clients into the content topics to ensure this offering is tailored to reflect industry requirements and challenges.
Companies that subscribe to an NHS Spotlight package receive a monthly newsletter, which includes:
- News dose: a round-up of news and policy developments, with a focus on the important implications for Pharma and Medtech
- A day in the life – key stakeholder interview: summary of an exclusive interview with an NHS decision-maker, where we ask about their motivations, challenges, and priorities
- Focus article: exploration of recent NHS policy developments
- Feature article (once per quarter): deep dive into a key topic for the NHS and the life sciences industry
- “United yet unique”: NHS insights from the devolved nations
- Ask the expert: our experts and stakeholders from our 100+ NHS Associate network answer questions from our subscribers
NHS Spotlight Premium and Premium Plus subscribers also benefit from:
NHS Spotlight Premium
- Full video recording of ‘A day in the life – key stakeholder interview’ featured in the newsletter
- Four, 30-minute, virtual ‘Ask the Expert’ sessions with an NHS Associate from our network, delivered exclusively for your team. Schedule these four sessions at any time during your subscription
- Eight above-brand questions – submit your questions to our experts for a quick response to your above-brand queries
NHS Spotlight Premium Plus
- The full premium package, plus…
- Two, 2-hour, virtual NHS update sessions with NHS Associates from our network, delivered exclusively for your team. Schedule these two sessions at any time during your subscription
- One 90-minute, virtual training session. A tailored session designed to enhance your team’s understanding of the NHS environment, helping to inform strategy and improve customer engagements
To request a sample NHS Spotlight newsletter and enquire about pricing, complete the form below.
NHS and UK market access articles
Maximising NHS impact on a budget: assessing value in healthcare
In this live lecture, Hannah Baker (Consultant – Health Economics) outlines the role health economics plays in modern healthcare…
So, what is happening with specialised commissioning in the NHS?
Specialised Commissioning continues to be an issue of significance and uncertainty for both industry and the NHS. What do the latest reports of regional push back on the plans for devolution to ICBs mean?…
How the life sciences industry can bring meaningful change to the NHS
How can the life sciences industry and the NHS work together to deliver real change? An overview of the key themes from our 2023 NHS Transformation Symposium…