With local healthcare providers experiencing unique pressures, Pharma and Medtech companies must be able to adapt their messages to reflect different audiences, while ensuring they are fully compliant.
We enable market access, brand and field force teams to meet this challenge by developing fully dynamic models or integrating data-driven pages within static content, made possible by the availability of disease prevalence and management datasets specific to health economies.
Whilst compliant content is locked down, account managers have the flexibility to adjust key data or select from pre-approved options when engaging with healthcare decision-makers.
Creating your interactive visual aid
Creative agencies have talented developers and designers. Market access consultancies have experienced medical writers and value communication analysts. We have all this expertise in-house.
We can either develop your value proposition from scratch or optimise existing materials for conversion into user-friendly, engaging interactive apps or websites.
Our priority is to develop dynamic tools that work for your in-field teams, resonate with healthcare decision-makers, and help effective treatments reach the patients who need them.
We design our tools to enable improved customer engagement with:
- Cross platform compatibility – use our tools on the iPad, Windows or online
- Integrated saving of scenarios – continue the conversation across multiple engagements with data saved from your last conversation
- Veeva Approved Email summary reports
- Live data feeds
- Usage tracking and analytics
We also offer comprehensive training services to ensure that KAMs are equipped to use our tools to their full potential.
Watch our video on Digital Customer Communication Tools for Market Access
Featured Case Studies
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Developing a digital toolkit to demonstrate the value of a pharmaceutical technology to secondary care providers
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Using real-world data to build a case for change