Using real-world data for market access conversations
Pharmaceutical and Medtech field-teams make use of real-world data (RWD) to support the need for a new treatment in local settings. These data can be complex, multi-faceted and disparately located, and vary between health economies, meaning that their integration into discussions with healthcare decision-makers can be time-consuming and cumbersome.
Impactful visualisation of RWD in dashboards developed using our Connected Insights platform supports these discussions by presenting disease prevalence and management metrics in a clear and engaging way that facilitates exploration of the key challenges facing a health economy.
Connected Insights – build a case for change with real-world data
Our Connected Insights platform enables our Pharma and Medtech clients to create, manage and deploy highly engaging health economy performance indicator dashboards. These dynamic presentations enable field teams to explore local data with healthcare professionals and build a case for change.
A Connected Insights dashboard offers clinicians, prescribers and commissioners a multi-dimensional view of their environment, in which they can explore unmet need in a specific disease area. Pharma and Medtech representatives can present these data to engage customers in an evidence-based conversation that can result in a request for support in an identified area for improvement.
“This is singularly the most effective and interactive tool I have used in 24 years in Pharma. Please extend my thanks to the development team.” – Key Account Manager, Top 20 pharma company
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Other data visualisation services
The Mtech Access team can provide consultancy and analytics support, including analysis of real-world datasets and creation of engaging dashboards and innovative data visualisations.
We also provide bespoke database solutions to help support collection and interpretation of healthcare-related data.
Our data visualisation and database development services include:
- Real-world data connections and self-build data visualisation tools
- Dashboards for data analysis and visualisations
- Database design and architecture
- Analytics to view real-time data collection statistics
- Integration with your existing IT infrastructure and 3rd party applications
- Secure hosting solutions
Our data visualisations, including our Connected Insights dashboards, can be fully integrated with Veeva CRM.
