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		<title>Navigating market access: Launch strategies and health economic modelling for medical devices – a live panel discussion</title>
		<link>https://mtechaccess.co.uk/launch-strategies-health-economic-modelling-medical-devices/</link>
					<comments>https://mtechaccess.co.uk/launch-strategies-health-economic-modelling-medical-devices/#respond</comments>
		
		<dc:creator><![CDATA[Lily Westbrook]]></dc:creator>
		<pubDate>Wed, 26 Feb 2025 11:03:47 +0000</pubDate>
				<category><![CDATA[Evidence]]></category>
		<category><![CDATA[Health Economics]]></category>
		<category><![CDATA[MedTech]]></category>
		<category><![CDATA[Webinars & Podcasts]]></category>
		<category><![CDATA[Value Communications & Digital]]></category>
		<category><![CDATA[Technical webinars]]></category>
		<guid isPermaLink="false">https://mtechaccess.co.uk/?p=10049</guid>

					<description><![CDATA[<p>The post <a href="https://mtechaccess.co.uk/launch-strategies-health-economic-modelling-medical-devices/">Navigating market access: Launch strategies and health economic modelling for medical devices – a live panel discussion</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
]]></description>
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	<p><strong>Discover how health economics can support successful Medical Device launch, proposition development, and market access</strong></p>
<p>This webinar offers an insightful journey into the world of medical device market access. Specialists from our <a href="https://mtechaccess.co.uk/health-economics/">health economics</a> and <a href="https://mtechaccess.co.uk/customer-communication/">market access</a> teams explore the hidden challenges faced by <a href="https://mtechaccess.co.uk/medical-device-market-access/">medical devices companies</a> when taking new innovations to healthcare leaders, communicating value and demonstrating evidence, and offer tips on leveraging health economics for a successful launch.</p>
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	<p>In this webinar, Juliet Wallace (Senior Partnerships Coordinator) delves deep with our expert panel into the pivotal role of health economic evaluation in supporting market access for medical devices. Juliet puts audience questions to <a href="https://mtechaccess.co.uk/about/hannah-palin/">Hannah Palin</a> (Director, Local Market Access), <a href="https://mtechaccess.co.uk/about/calum-jones/">Calum Jones</a> (Associate Director, Health Economics), and Evelyne Priestman (Consultant, Health Economics).</p>
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			<div class="team-member" data-style="meta_below"><a href="https://mtechaccess.co.uk/about/hannah-palin/" ><img decoding="async" alt="" src="https://mtechaccess.co.uk/wp-content/uploads/2025/02/Hannah-P.jpg" title="Hannah Palin" /></a><h4 class="light"><a class="accent-color" href="https://mtechaccess.co.uk/about/hannah-palin/" >Hannah Palin</a></h4><div class="position">Director, Local Market Access</div><p class="description">Hannah Palin specialises in the launch and commercialisation of new healthcare interventions. She is an expert in developing materials that communicate the clinical and economic value that products deliver within the care pathway. Hannah will draw on her experiences creating local launch strategies for a wide range of Medtech products. </p></div>
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			<div class="team-member" data-style="meta_below"><a href="https://mtechaccess.co.uk/about/calum-jones" ><img decoding="async" alt="" src="https://mtechaccess.co.uk/wp-content/uploads/2025/02/Calum.jpg" title="Calum Jones " /></a><h4 class="light"><a class="accent-color" href="https://mtechaccess.co.uk/about/calum-jones" >Calum Jones </a></h4><div class="position">Associate Director, Health Economics</div><p class="description">Calum Jones has deep expertise with early economics models to support strategic decision making, reimbursement and HTA. These types of models are a staple of Pharma market access, but are often overlooked by Medical Device teams. Calum will help us understand the value early modelling and evaluation can add for Medtech.</p></div>
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			<div class="team-member" data-style="meta_below"><a href="https://mtechaccess.co.uk/about/evelyne-priestman/" ><img decoding="async" alt="" src="https://mtechaccess.co.uk/wp-content/uploads/2025/02/Evelyne.jpg" title="Evelyne Priestman" /></a><h4 class="light"><a class="accent-color" href="https://mtechaccess.co.uk/about/evelyne-priestman/" >Evelyne Priestman</a></h4><div class="position">Consultant, Health Economics</div><p class="description">Evelyne Priestman’s expertise lies in leveraging health economic modelling for the commercialisation and launch of medical devices. Evelyne will discuss the common obstacles that launch teams encounter when introducing new devices to local markets, and how health economics can generate the evidence needed to navigate these challenges successfully.</p></div>
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	<h2>Listen to the podcast:</h2>
<p>This episode is also available as a podcast. Listen below or search ‘Pharma Market Access Insights  – from Petauri Evidence’ on Spotify, Apple Podcasts or Google Podcasts.</p>
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	<p><strong>Together they discuss:</strong></p>
<ul>
<li><strong>Product claims and value proposition:</strong> How to navigate the complexities of defining and communicating your device&#8217;s value to various stakeholders; and how to ensure key claims in your value proposition are supported by clinical and economic evidence</li>
<li><strong>Care pathway mapping:</strong> How care pathway mapping, combined with effective modelling can identify the optimal positioning of a medical device within healthcare systems. Where and how will your device slot into the existing care pathway? How can you demonstrate that your device will add value to the care pathway?</li>
<li><strong>Decision-analytical modelling:</strong> Explore with our panel how early models can shape your strategy, providing a foundation for informed decision-making. Early modelling can help you identify which product claims generate the greatest impact. Modelling can also help you determine pricing strategy and quantify the potential budgetary savings and health outcomes for your future customers</li>
<li><strong>How early modelling can help secure a pilot:</strong> How early value models can be used to convince healthcare stakeholders in primary and secondary care invest in a pilot. How then to utilise data collected in pilots to further strengthen your evidence base and secure broader rollout</li>
<li><strong>Health Economic evaluations:</strong> Types of health economic evaluations and how they are best used to support Medtech commercialisation and launch</li>
<li><strong>Value communication:</strong> Get advice on crafting compelling narratives around your data to influence and persuade. How to package health economic data in an intuitive and accessible way, that is easy to communicate to busy healthcare leaders</li>
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	<p><strong>Who should watch?</strong></p>
<p>This webinar is perfect for those responsible for bringing new medical devices to market, who may be wondering where and how health economics can support their strategy, proposition, and launch. If you&#8217;re looking for inspiration and practical advice from those who have worked on a wide range of medical device launches, this is for you.</p>
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	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding"  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<p>The post <a href="https://mtechaccess.co.uk/launch-strategies-health-economic-modelling-medical-devices/">Navigating market access: Launch strategies and health economic modelling for medical devices – a live panel discussion</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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		<title>Your essential guide to the World EPA Congress 2025: Top sessions and pre-reading</title>
		<link>https://mtechaccess.co.uk/world-epa-congress-topic-guide/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Tue, 11 Feb 2025 10:15:08 +0000</pubDate>
				<category><![CDATA[Evidence]]></category>
		<category><![CDATA[Global Market Access]]></category>
		<category><![CDATA[Health Economics]]></category>
		<category><![CDATA[Events & Conferences]]></category>
		<category><![CDATA[MedTech]]></category>
		<category><![CDATA[Value Communications & Digital]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[HTA]]></category>
		<guid isPermaLink="false">https://mtechaccess.co.uk/world-epa-congress-topic-guide/</guid>

					<description><![CDATA[<p>Discover our top picks for must-attend sessions at the World EPA Congress 2025 in Amsterdam. Enhance your understanding of core topics with our recommended pre-reading materials</p>
<p>The post <a href="https://mtechaccess.co.uk/world-epa-congress-topic-guide/">Your essential guide to the World EPA Congress 2025: Top sessions and pre-reading</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Excitement is building as our team prepare for the upcoming World Evidence, Pricing and Access (EPA) Congress in Amsterdam over the 5th–6th March 2025. This event offers a valuable opportunity to connect with key stakeholders in the market access and health economics and outcomes research (HEOR) community from across the globe. If you&#x27;re planning to attend, be sure to visit the Petauri booth (no. 48). Complete the form <a href="https://mtechaccess.co.uk/world-epa-congress/">here</a> to arrange a meeting with our team.</p>
<p>The conference organisers have curated an exceptional programme featuring thought-provoking presentations and dynamic panel sessions led by industry leaders driving market access strategy and practice. Following the opening keynote sessions, the conference will split into nine topic tracks and main plenary sessions each day. Here, we outline our top recommendations for sessions from each topic track.</p>
<p>Jump to your favourite topic to see our recommendations and some suggested pre-reading:</p>
<ul>
<li><a href="#9btdo">Real-World Evidence &amp; Data (in G102)</a></li>
<li><a href="#2m3mv">Market Access (in the Auditorium)</a></li>
<li><a href="#bhh31">Pricing (in the Exhibition Hall)</a></li>
<li><a href="#699be">Pre-Launch Success (in G103)</a></li>
<li><a href="#2522c">Reimbursement (in G104)</a></li>
<li><a href="#229lc">Rare Diseases (in G105)</a></li>
<li><a href="#f9470">Digital Transformation (in G106)</a></li>
<li><a href="#f5510">Health Technology Assessment (in the Exhibition Hall)</a></li>
<li><a href="#8qpk0">Health Economics &amp; Outcomes Research (in G107)</a></li>
</ul>
<p>Or consult the full agenda <a href="https://www.terrapinn.com/conference/pharma-pricing/agenda.stm">here</a>.</p>
<h2 id="9btdo">Real World Evidence &amp; Data</h2>
<p>A key theme in the Real World Evidence &amp; Data presentations is the use of artificial intelligence (AI). AI has the potential to expedite the generation, synthesis, and analysis of real-world evidence (RWE). The Wednesday afternoon panel at 14:30 will focus on this topic, featuring speakers from top Pharma companies such as Boehringer Ingelheim, Takeda, Sanofi, and Novartis, along with independent experts.</p>
<p>We are eager to hear what <strong>Lianne Barnieh</strong> (Associate Director, HEOR – BeiGene) will discuss in the last session on Wednesday at 17:45. Earlier in the afternoon,<strong> Trine Pilgaard</strong> (Director, Head of Market Access, Denmark and Iceland – Pfizer) will review the landscape and use of RWE across Denmark at 16:15. There is another dive into a local market on Thursday afternoon at 15:50, where <strong>Eva Susanne Dietrich</strong> (Professor, Departments for Clinical Pharmacy and Regulatory Affairs – University of Bonn) will explore RWE in Germany.</p>
<p>Thursday lunchtime features interesting sessions on using real-world data (RWD) for market access and value communication. <strong>Frederico Calado</strong> (Real-World Data Strategic Partnership Lead – Sanofi) will cover ‘Value based approaches to searching, screening and developing RWD strategic partnerships’ at 12:00. <strong>Elena Panitti</strong> (Global Director, Evidence Valuation and Enablement – Novartis) will present ‘Digitizing the integrated evidence plan, benefits and learnings’ at 12:40.</p>
<p>The afternoon panel at 14:45 continues this theme, bringing leaders from Sanofi, GSK, Johnson &amp; Johnson Innovation, Dr Reddy’s Laboratories Ltd, Chiesi, and Takeda together to explore ‘From data to decisions: harnessing evidence for seamless product launches’.</p>
<h4 id="av2aq">Prepare for the conference with:</h4>
<ul>
<li>On-demand webinar: <a href="https://mtechaccess.co.uk/rwe-approaches-economic-modelling-hta/">Best practice RWE approaches to support economic modelling for HTA</a></li>
<li>On-demand webinar: <a href="https://mtechaccess.co.uk/engage-nhs-with-rwd/">Engage NHS healthcare decision-makers with RWD</a></li>
</ul>
<hr/>
<h2 id="2m3mv">Market Access</h2>
<p>The market access track offers a variety of sessions. We are particularly excited about <strong>Matt Slabbert’s (</strong>Vice President, Global Head of Public Affairs – Astellas<strong>)  </strong>session: ‘Novel medicines platform: what does this mean for EU access policy’ on Wednesday at 12:25. We look forward to his insights on the long-term impact of this platform, which aims to foster collaboration and improve access to high-cost novel medicines.</p>
<p>The theme of multi-national collaboration continues in the Wednesday afternoon panel session. Independent experts and policy advisers will join leaders from Novartis and UCB to discuss ‘Anticipated impacts of the European Union (EU) health technology assessment (HTA) on market access’. With the roll-out of the EU Joint Clinical Assessment (JCA) this year for new cancer medicines and advanced therapy medicinal products (ATMPs), it is no surprise that this remains a hot topic.</p>
<p>A more surprising (and welcome) addition to the programme is <strong>Iroda Jurabekova’s</strong> (Global Director, Oncology Pricing and Market Access – Boehringer Ingelheim) session: ‘Leading an innovative culture in access teams’ on Wednesday at 15:35.</p>
<h4 id="9ic44">Prepare for the conference with:</h4>
<ul>
<li>Summary and frequently asked questions (FAQs): <a href="https://mtechaccess.co.uk/eu-jca/">EU Joint Clinical Assessment (JCA) – Implications for Pharma and MedTech</a></li>
</ul>
<hr/>
<h2 id="bhh31">Pricing</h2>
<p>The pricing agenda explores the challenges of developing fair and commercially appropriate pricing strategies from various standpoints.</p>
<p>For example, <strong>Malik Ait-Yahia’s</strong> (Director, Head of Market Access, Pricing and Governmental Affairs – Biogen) session approaches the topic from the perspective of emerging markets and rare disease. Join his talk, ‘Developing fair pricing to increase rare disease access in emerging countries’, at 15:35 on Wednesday in the Exhibition Hall.</p>
<p>On Thursday at 12:40, independent global market access expert, <strong>Neil Grubert</strong>, will cover: ‘Implications of crossborder collaborations for pricing and procurement’. Neil is an excellent speaker and very knowledgeable about the market access landscape and policy changes across key markets. His presentation is sure to be informative!</p>
<p>The pricing panel on Thursday at 14:45 will explore ‘Value based healthcare in theory and practice: challenges for pricing’. With panellists from Menarini, Abbott Laboratories, Novartis, BeiGene, and Dutch health insurer trade association, Zorgverzekeraars Nederland, this is set to be a thought-provoking discussion that will address real-world challenges in developing pricing strategies.</p>
<p>For a local, Spanish perspective on pricing, join <strong>José Luis Sánchez</strong> (Director, Market Access, Spain and Portugal – Jazz Pharmaceuticals) on Thursday afternoon at 15:50 as he explores ‘Price negotiation evolution in Spain’.</p>
<h4 id="15ls4">Prepare for the conference with:</h4>
<ul>
<li>Read: <a href="https://mtechaccess.co.uk/what-is-willingness-to-pay-price-testing-methodologies/">What is willingness to pay? – Comparing price testing methodologies</a></li>
</ul>
<hr/>
<h2 id="699be">Pre-Launch Success</h2>
<p>Pre-launch success may seem a little ambiguous, but here, many of the presenters interpret it as “preparations and strategy for a successful launch”. For example, <strong>Olga Diachenko</strong> (Director Market Access, EMENA – Accord Healthcare) will present ‘Subnational reimbursement strategies for successful launches’ at 16:15 on Wednesday. Similarly, one of the day’s final sessions will feature <strong>Najib Slassi</strong> (Commercial Director, Gene Therapies – Novartis) presenting ‘Elevating market access to enable successful launches’. It will be interesting to see common themes between these sessions. Both sessions seem likely to discuss how global teams can best support local affiliates by providing the right evidence, resources, and propositions for local market launches and reimbursement success.</p>
<p>On Thursday, <strong>Tina Fischer</strong> (Head of Health Technology Assessments, Oncology – Daiichi-Sankyo) will discuss incorporating early local HTA agency feedback into strategies for wider international launches. Catch her session: ‘Incorporating early advice from HTA bodies and local levels to ensure successful international launches’ at 15:50.</p>
<h4 id="3btqj">Prepare for the conference with:</h4>
<ul>
<li>Read: <a href="https://mtechaccess.co.uk/local-adaptation-global-market-access-materials/">6 questions to ask when adapting global market access materials for local markets</a></li>
</ul>
<hr/>
<h2 id="2522c">Reimbursement</h2>
<p>Day 1 of the reimbursement sessions focuses on antimicrobials. At 14:30 on Wednesday, a panel will explore ‘The UK subscription model for antimicrobials: what’s next internationally?’. Later, at 15:35, <strong>Jennifer Quinn </strong>(Head of Global Value and Access – Debiopharm International) will discuss ‘Leveraging current reimbursement pathways to enable more equitable access for antibiotics’.</p>
<p>Thursday features sessions on innovation, sustainability, and affordability. At 12:00, <strong>Ad Antonisse </strong>(Director, Market Access &amp; Corporate Affairs – AstraZeneca) will present ‘Innovative reimbursement schemes: uncertainties and performance indicators’. The afternoon panel at 14:45 is a must-see. Leaders from Novartis, UCB, Sanofi, Viatris, and Zorgverzekeraars Nederland will join <strong>Mary Lynne van Poelgeest-Pomfret</strong> (President of the World Federation for Incontinence and Pelvic Problems [WFIPP]) to explore ‘Sustainability of healthcare: reimbursement driven by affordability constraints’.</p>
<p>We’re also excited about <strong>Ankita Kaushik’s</strong> (Senior Director, HEOR, Global Value and Access – Gilead Sciences) session at 12:40 on Thursday, ‘Evidence generated from clinical trials to maximise reimbursement’.</p>
<h4 id="8ot20">Prepare for the conference with:</h4>
<ul>
<li>On-demand webinar: <a href="https://mtechaccess.co.uk/maximising-nhs-impact-budget/">Maximising NHS impact on a budget: assessing value in healthcare</a></li>
</ul>
<hr/>
<h2 id="229lc">Rare Diseases</h2>
<p>Be sure to attend the sessions on rare diseases. Orphan and ultra-orphan medicines face unique market access and reimbursement challenges. Experts will share insights on launching innovative treatments in this field.</p>
<p>We’re excited about <strong>Ning Lu’s</strong> (Director, International Market Access and Pricing – Blueprint Medicines) session, ‘International access needs for orphan drugs: improving evidence and pricing strategies’, at 11:45 on Wednesday. Her global perspectives on evidence and pricing in the rare disease space will be fascinating.</p>
<p>On Thursday at 15:50, <strong>Sebastian Kessel </strong>(Senior Director, Head of Market Access &amp; Public Affairs, Germany – UCB) will discuss the challenges and opportunities of launching multiple assets in one indication. An interesting strategic challenge!</p>
<h4 id="tint"><strong>Prepare for the conference with:</strong></h4>
<ul>
<li>On-demand webinar: <a href="https://mtechaccess.co.uk/rare-disease-market-access-nordic-and-mena/">Rare disease market access – Launching orphan drugs in secondary markets: the Nordic and MENA regions</a></li>
<li>Four-part in-depth read: <a href="https://mtechaccess.co.uk/challenges-orphan-medicines-entering-european-market-disease-knowledge-awareness/">Challenges for orphan medicines entering the European market</a></li>
<li>On-demand webinar: <a href="https://mtechaccess.co.uk/rare-disease-market-access-live-webinar/">Rare disease market access: Strategic and tactical challenges facing orphan medicines entering Europe</a></li>
</ul>
<hr/>
<h2 id="f9470">Digital Transformation</h2>
<p>Wednesday’s digital transformation sessions will focus on AI and RWD in market access and HEOR. Don’t miss <strong>Bill Malcolm’s</strong> (Executive Director, Global HEOR Economic &amp; Predictive Modelling – BMS) session on ‘Generative AI applications in market access and HEOR’ at 11:45.</p>
<p>Thursday’s agenda, chaired by Health Innovation Network CEO, <strong>Rishi Das-Gupta</strong>, shifts the focus towards digital innovation in healthcare. It begins with a session on HTA for digital health technologies and the EDiHTA project at 11:55.</p>
<p>At 12:40, <strong>Aodan Tynan </strong>(Vice President, Global Market Access – Astellas) will present ‘Omni channel approaches to improve customer interactions through digital and other pathways’. It’s encouraging to see omni channel customer engagement being discussed.</p>
<h4 id="2aa12"><strong>Prepare for the conference with:</strong></h4>
<ul>
<li>On-demand webinar: <a href="https://mtechaccess.co.uk/digital-payer-value-communication-tools-webinar/">Digital payer value communication tools – How to meet the needs of your internal stakeholders and customers</a></li>
<li>Read: <a href="https://mtechaccess.co.uk/digital-options-local-market-access-materials/">Digital options to enhance your local market access materials</a></li>
<li>Read: <a href="https://mtechaccess.co.uk/evolving-market-access-pathways-for-ai-enabled-medtech-in-europe/">Evolving market access pathways for AI-enabled Medtech in Europe</a></li>
</ul>
<hr/>
<h2 id="f5510">Health Technology Assessment</h2>
<p>As expected, the EU JCA is a key topic in the HTA sessions. Wednesday’s panel at 14:30, titled ‘HTA Panel – Challenges for the implementation of the EU HTA’, will feature panellists from the French Authority for Health (Haute Autorité de Santé [HAS]), Consortium of Health and Social Care of Catalonia, and European Commission &amp; National Agency for Regional Care Services, Italy. <strong>Eelko Den Breejen </strong>(Sr Director, Global Access Strategy &amp; Pricing Oncology Team Lead, Portfolio &amp; Market Engagement – Pfizer) will provide the industry perspective. This is a must-attend session!</p>
<p>On Thursday at 12:40, <strong>Helen Knight</strong> (Director of Medicines Evaluation – National Institute for Health and Care Excellence [NICE]) will present ‘Balancing cost-effectiveness and affordability: Developing methodological approaches to implement complex and high-volume products in the NHS’. Her insights on balancing these elements in healthcare systems will be intriguing.</p>
<p>The Thursday afternoon panel will revisit the topic of AI, focusing on its value in HTA. Panellists include leaders from HTA bodies, such as <strong>Dalia Dawoud </strong>(Associate Director, Research – NICE), <strong>Rosa Maria Vivanco Hidalgo </strong>(Head of HTA – AQuAS Gencat), and <strong>Oresta Piniazhko</strong> (Director, HTA Department – Ministry of Health, Ukraine). Leaders from BMS and GSK, along with <strong>Rishi Das-Gupta </strong>(CEO – Health Innovation Network) and <strong>Meindert Boysen </strong>(Independent HTA Expert &amp; Chair – Health Technology Assessment International [HTAi] Global Policy Forum), will also participate.</p>
<h4 id="7f1tj">Prepare for the conference with:</h4>
<ul>
<li>Summary and FAQs: <a href="https://mtechaccess.co.uk/eu-jca/">EU Joint Clinical Assessment (JCA) – Implications for Pharma and Medtech</a></li>
<li>On-demand webinar: <a href="https://mtechaccess.co.uk/ai-clinical-trials-evidence/">Artificial intelligence (AI) in clinical trials: implications for evidence synthesis and market access</a></li>
<li>On-demand webinar: <a href="https://mtechaccess.co.uk/maximising-nhs-impact-budget/">Maximising NHS impact on a budget: assessing value in healthcare</a></li>
</ul>
<hr/>
<h2 id="8qpk0">Health Economics and Outcomes Research</h2>
<p>The HEOR agenda is varied, as expected. We’re particularly excited about <strong>Matthias Bischof’s</strong> (Senior Director, International Health Economics – Novartis) session at 16:15 on Wednesday, titled ‘Societal perspectives in cost effectiveness analyses: a comprehensive assessment’.</p>
<p>On Thursday at 12:40, <strong>Christina Vandorou</strong> (Director, Macroeconomics and Health Policy, EMEA –Johnson &amp; Johnson Innovative Medicine) will explore ‘The value of investing in healthcare systems for the future’. This broad but enticing topic promises to offer valuable insights.</p>
<h4 id="cp029"><strong>Prepare for the conference with:</strong></h4>
<ul>
<li>Quick read: <a href="https://mtechaccess.co.uk/what-does-heor-really-mean-in-2025/">What does HEOR really mean in 2025?</a></li>
<li>On-demand webinar: <a href="https://mtechaccess.co.uk/de-mystifying-health-economic-models/">De-mystifying health economic model classifications and structures</a></li>
</ul>
<p>Learn more about our plans for World EPA Congress and connect with our team <a href="https://mtechaccess.co.uk/world-epa-congress/">here</a>.</p>
<figure class="image strchf-type-image regular strchf-size-regular strchf-align-center"><a href="https://mtechaccess.co.uk/world-epa-congress/"><picture><source srcset="https://mtechaccess.co.uk/wp-content/uploads/2025/02/world-epa-linkedin-1_23b82cf09826f849f20ec576f23bde35_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://mtechaccess.co.uk/wp-content/uploads/2025/02/world-epa-linkedin-1_23b82cf09826f849f20ec576f23bde35_800.jpg 1x" media="(min-width: 769px)" /><img decoding="async" alt="Meet us at World EPA Congress" loading="lazy" src="https://mtechaccess.co.uk/wp-content/uploads/2025/02/world-epa-linkedin-1_23b82cf09826f849f20ec576f23bde35_800.jpg" /></picture></a></figure>
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<p>The post <a href="https://mtechaccess.co.uk/world-epa-congress-topic-guide/">Your essential guide to the World EPA Congress 2025: Top sessions and pre-reading</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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		<title>Meet our experts at World EPA Congress</title>
		<link>https://mtechaccess.co.uk/world-epa-congress/</link>
		
		<dc:creator><![CDATA[Lily Westbrook]]></dc:creator>
		<pubDate>Mon, 27 Jan 2025 11:35:57 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Evidence]]></category>
		<category><![CDATA[Global Market Access]]></category>
		<category><![CDATA[Health Economics]]></category>
		<category><![CDATA[Systematic Review]]></category>
		<category><![CDATA[Events & Conferences]]></category>
		<category><![CDATA[MedTech]]></category>
		<category><![CDATA[Value Communications & Digital]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[HTA]]></category>
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					<description><![CDATA[<p>The post <a href="https://mtechaccess.co.uk/world-epa-congress/">Meet our experts at World EPA Congress</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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	<p>We are delighted to announce that <a href="https://mtechaccess.co.uk/about/clare-foy/">Clare Foy</a> (Director – Global Market Access), <a href="https://mtechaccess.co.uk/about/hannah-palin/">Hannah Palin</a> (Director – Local Market Access), and <a href="https://mtechaccess.co.uk/about/calum-jones/">Calum Jones</a> (Associate Director – Health Economics) will be representing our team, alongside Petauri colleagues, at <strong>World Evidence, Pricing and Access Congress</strong> in Amsterdam on <strong>5–6 March 2025</strong>. You’ll find the Petauri booth at <strong>stand no. 48</strong>, right at the heart of the conference centre.</p>
<p>Joining Clare, Hannah, and Calum in Amsterdam will be colleagues from the Petauri team in the US, including: <strong>Dan Vanderpoel</strong> (Executive Vice President, Strategic Payer Marketing; Head, Client Solutions), <strong>Mridul Malhotra</strong> (Chief Strategy Officer and Global Head: Evidence, Value, and Access), <strong>Hunter Clark</strong> (Vice President, Business Development), and <strong>Steve O&#8217;Malley </strong>(President, Petauri Advisors).</p>
<p>We are thrilled to exhibit at this conference for the first time. The conference’s topic tracks align directly with our areas of expertise, including:</p>
<ul>
<li><strong>Market Access</strong></li>
<li><strong>Pricing</strong></li>
<li><strong>Pre-Launch Success</strong></li>
<li><strong>Reimbursement</strong></li>
<li><strong>Rare Diseases</strong></li>
<li><strong>Real-World Evidence and Data</strong></li>
<li><strong>Digital Transformation</strong></li>
<li><strong>Health Technology Assessment</strong></li>
<li><strong>Health Economics and Outcomes Research</strong></li>
</ul>
<p>We are looking forward to contributing to the insights and thought leadership shared at World EPA, which is Europe’s largest congress in market access, pricing, and evidence, featuring over 300 speakers and 1,500+ attendees from pharma and biotech, alongside payers and health technology assessment (HTA) body representatives.</p>
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	<h2 class="p1"><strong>Book a meeting with us</strong></h2>
<p>Our team are excited to meet you. To book a meeting with us, please complete the meeting booking form and we’ll:</p>
<ul>
<li>Fit in around your World EPA schedule</li>
<li>Ensure you have dedicated time with relevant experts who can help with your biggest challenges and opportunities</li>
<li>Send you a structured agenda for our conversation, targeting your submitted areas of focus</li>
<li>Provide you with access to resources and insights relevant to your markets and disease areas</li>
<li>Offer you a voucher for <strong>1 hour of free consultancy</strong> with our expert team, redeemable after the conference</li>
</ul>
<p>You’ll find the Petauri booth at <strong>stand no. 48</strong>, right at the heart of the conference centre.</p>
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	<h2 class="p1">Let’s meet at World EPA Congress</h2>
<p class="p1">Complete the form to arrange to meet our team at the conference:</p>
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<p>The post <a href="https://mtechaccess.co.uk/world-epa-congress/">Meet our experts at World EPA Congress</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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		<title>What does HEOR really mean in 2025?</title>
		<link>https://mtechaccess.co.uk/what-does-heor-really-mean-in-2025/</link>
		
		<dc:creator><![CDATA[]]></dc:creator>
		<pubDate>Mon, 20 Jan 2025 10:15:09 +0000</pubDate>
				<category><![CDATA[Systematic Review]]></category>
		<category><![CDATA[MedTech]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[HTA]]></category>
		<category><![CDATA[Health Economics]]></category>
		<category><![CDATA[Evidence]]></category>
		<guid isPermaLink="false">https://mtechaccess.co.uk/what-does-heor-really-mean-in-2025/</guid>

					<description><![CDATA[<p>Global healthcare faces growing pressures. We explore how HEOR is evolving in 2025 to deliver value, meet payer needs, and support market access decisions.</p>
<p>The post <a href="https://mtechaccess.co.uk/what-does-heor-really-mean-in-2025/">What does HEOR really mean in 2025?</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Global healthcare systems are under unprecedented strain.</strong> As life expectancies rise and populations age, the proportion of people aged 60+ years is expected to soar. This both signals remarkable progress and poses immense challenges. The demographic shift intensifies the need for smarter, evidence-driven tools to navigate increasingly complex healthcare decisions. For decades, life sciences professionals have turned to <strong><a href="https://mtechaccess.co.uk/heor/">Health Economics and Outcomes Research (HEOR)</a></strong> to assess the clinical and economic value of health technologies.</p>
<p>But HEOR is evolving. The methodologies that underpin it are diversifying as Pharma and Medtech companies experiment with new ways to generate, synthesise, and evaluate evidence. In this changing landscape, we ask: <strong>what does HEOR really mean in 2025?</strong></p>
<h3 id="90f1o">The HEOR evolution</h3>
<p>20 years ago, ‘outcomes research’ was a catch-all phrase for studies not directly related to clinical trials. Today,<a href="https://mtechaccess.co.uk/systematic-literature-review-and-network-meta-analysis/"> systematic literature review (SLR) and network meta-analysis (NMA) </a>have become distinct specialisms in their own right, and the term real-world evidence (RWE) has grown to encompass a broad and sometimes confusing range of activities. Likewise, where once the range of <a href="https://mtechaccess.co.uk/health-economics/">health economic</a> model structures could be counted on one hand, now economists use a range of advanced modelling techniques from<a href="https://youtu.be/j3neyok5ZLw?si=zKtt5hgrYTtoifm_"> partitioned survival modelling</a> (now commonly used to show the value of some of the most innovative cancer treatments) to <a href="https://youtu.be/5j_gbpU_-lw">regression-based modelling</a> (where real-world data can be incorporated to better estimate relationships between variables).</p>
<p>Whilst these innovations have added depth to the field, they have also contributed to a dilution of the once-clear term: HEOR.</p>
<p>The healthcare landscape is undeniably growing in complexity, with rising life expectancies, ageing, rare, and complex populations (e.g. with genetic mutations), and increasing pressures on systems pushing decision-makers to look for solutions that address cost, value, and outcomes. HEOR is often positioned as the answer to these challenges. However, its broad scope may obscure the concrete deliverables decision-makers need.</p>
<p>So, what does HEOR really mean in 2025? Is it a term that&#x27;s still relevant, or has it become just another buzzword?</p>
<h3 id="3tslk">The continued relevance of HEOR</h3>
<p>Despite the confusion, HEOR remains a significant term in Pharmaceutical and Medtech industries. Many professionals still hold HEOR-related job titles, and the term is embedded in the vocabulary of health research.</p>
<p>HEOR has expanded its remit to include emerging methodologies, such as big data analytics and artificial intelligence (AI), positioning itself as a modern, data-driven discipline (<a href="https://mtechaccess.co.uk/ispor-europe-virtual-booth/ai-systematic-literature-reviews/">we presented research on the accuracy and efficiency of automated or AI tools in SLRs at ISPOR Europe</a>).</p>
<p>Even as some of its components evolve into separate disciplines, HEOR continues to capture the essence of evaluating the economic and human impact of medical treatments.</p>
<h3 id="c7suv">The ongoing need for HEOR outputs</h3>
<p>The traditional outputs of HEOR, such as health economic models, NMA, and synthesised evidence, are indispensable for successful market access. These outputs directly align with the goals of Pharmaceutical and Medtech professionals: <a href="https://mtechaccess.co.uk/hta-support/">securing positive health technology assessment (HTA) recommendations</a>,<a href="https://mtechaccess.co.uk/global-market-access-and-pricing/"> optimising pricing and reimbursement decisions</a>, and addressing payer concerns around clinical and economic uncertainty.</p>
<p>For instance, in European markets, HEOR insights might focus on cost-effectiveness thresholds and health system affordability, whereas in the US, robust real-world data and patient preference studies can differentiate products for commercial payers seeking value-based care solutions. In Asia–Pacific markets, evidence often needs to address healthcare access disparities and demonstrate cost efficiency for treatments within resource-limited settings. Meanwhile, in emerging markets, HEOR may be critical in supporting priority-setting frameworks to optimise scarce healthcare budgets.</p>
<h3 id="6ikdg">HEOR’s role in payer engagement</h3>
<p>For Pharma and Medtech professionals, the growing importance of payer engagement makes HEOR outputs more critical than ever. Health economic models, real-world evidence, and patient-centred outcomes provide the robust evidence that payers need to make funding decisions.</p>
<p>Whilst HTA markets rely on systematic comparisons of clinical and economic data, payers in less formalised systems still value strong evidence that demonstrates cost effectiveness, patient impact, and affordability. Aligning HEOR deliverables to payer priorities ensures its outputs remain relevant and actionable across markets.</p>
<h3 id="ci0jm">Our approach: Defining HEOR for today’s challenges</h3>
<p>HEOR is often positioned as a global framework for evaluating healthcare value, even in resource-limited markets. However, such broad claims about HEOR’s global applicability may overlook the need for more specific outputs, such as context-driven analyses, priority-setting frameworks, or data synthesis tailored to local realities.</p>
<p>Across Petauri™, we embrace the breadth and adaptability of HEOR, recognising that its meaning can vary depending on the context. Our strength lies in the diverse range of specialisms within our team, enabling us to support clients across the entire HEOR spectrum.</p>
<p>Whether it’s strategically advising clients on the most relevant methods and tools, helping them cut through the noise to identify the deliverables they truly need, or producing technical outputs to the highest standard, we ensure HEOR works for today’s challenges. The challenge isn’t that HEOR is meaningless; rather, it’s that it means different things to different people – and we’re equipped to meet those varied needs.</p>
<h3 id="767mk">Conclusion: HEOR as a flexible, useful framework</h3>
<p>In 2025, HEOR may no longer be a neatly defined discipline, but its relevance is clear. For Pharma and Medtech professionals tasked with evidence generation, HEOR offers a flexible, multidisciplinary framework to tackle specific challenges, whether it’s generating economic models for HTA submissions, delivering robust real-world evidence for payers, or creating outcome frameworks that matter to patients.</p>
<p>Rather than focusing on what HEOR ‘is,’ the key is to align its outputs with decision-makers’ priorities. By breaking HEOR into tangible deliverables, we can demonstrate value and support impactful market access decisions.</p>
<p>To speak to our evidence experts about your global HEOR requirements, <a href="https://mtechaccess.co.uk/contact/">contact us </a>today.</p>
<p><!-- strchf script --><script>if(window.strchfSettings === undefined) window.strchfSettings = {};window.strchfSettings.stats = {url: "https://mtech-access.storychief.io/en/what-does-heor-really-mean-in-2025?id=757873920&type=2",title: "What does HEOR really mean in 2025?",siteId: "5012",id: "fa331531-0eb7-4c7c-bfcf-edf2fef8bf49"};(function(d, s, id) {var js, sjs = d.getElementsByTagName(s)[0];if (d.getElementById(id)) {window.strchf.update(); return;}js = d.createElement(s); js.id = id;js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js";js.async = true;sjs.parentNode.insertBefore(js, sjs);}(document, 'script', 'storychief-jssdk'))</script><!-- End strchf script --></p>
<p>The post <a href="https://mtechaccess.co.uk/what-does-heor-really-mean-in-2025/">What does HEOR really mean in 2025?</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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		<title>Insights into HTA decision-making from ISPOR Europe</title>
		<link>https://mtechaccess.co.uk/hta-decision-making-ispor/</link>
		
		<dc:creator><![CDATA[Will Battershill]]></dc:creator>
		<pubDate>Thu, 12 Dec 2024 09:33:23 +0000</pubDate>
				<category><![CDATA[Evidence]]></category>
		<category><![CDATA[Health Economics]]></category>
		<category><![CDATA[ISPOR]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[HTA]]></category>
		<guid isPermaLink="false">https://mtechaccess.co.uk/hta-decision-making-ispor/</guid>

					<description><![CDATA[<p>Will Battershill and Hollie Wheat from Delta Hat discuss key insights into HTA decision-making from ISPOR Europe. Will explores the hot topic of incorporating patient and carer perspectives into decision-making, whilst Hollie dives into the use of surrogate endpoint evaluation in HTA decision-making.</p>
<p>The post <a href="https://mtechaccess.co.uk/hta-decision-making-ispor/">Insights into HTA decision-making from ISPOR Europe</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
]]></description>
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	<p><em>Looking back a few weeks to ISPOR Europe, Will Battershill and Hollie Wheat, Analysts from </em><a href="https://deltahat.com/"><em>Delta Hat – Powered by Petauri</em>™</a>,<em> share their key takeaways from the conference, relating to health technology assessment (HTA) decision-making. Will begins with insights on the hot topic of incorporating patient and carer perspectives, whilst Hollie dives into the use of surrogate endpoint evaluation.</em></p>
<h2 id="4psfu">Incorporating societal impacts into HTA decision-making</h2>
<p><em>Will Battershill</em> <em>explores a key them from ISPOR Europe: the benefits of incorporating societal impacts into HTA decision-making.</em></p>
<h4 id="208i6">Expanding HTA <strong>perspectives beyond the payer</strong></h4>
<p>ISPOR Europe featured some thought-provoking discussions on expanding the perspective taken in HTA beyond that of the payer, which typically focuses on costs to the health system and health-related benefits to patients. Speaker panels at the conference explored how incorporating societal impacts, such as bereavement or productivity, could provide a more holistic picture of the disease burden on individuals and their families. These broader perspectives pose practical and conceptual challenges, however, which could complicate decision-making.</p>
<h4 id="bbol4"><strong>Bereavement disutility debate</strong></h4>
<p>One hot topic was whether to include bereavement disutility in HTA models. This refers to the negative impact on the health-related quality of life of those close to a deceased patient. The idea is to address the &#8220;carer quality-adjusted life year (QALY) trap&#8221;, where extending life for a patient with informal carers is considered less valuable than for a patient without carers. Including bereavement disutility introduces a large negative effect after death, which, due to discounting, could shift cost-effectiveness outcomes.</p>
<h4 id="6mper">Challenges in <strong>incorporating bereavement effects</strong></h4>
<p>Becky Pennington (Senior Research Fellow, University of Sheffield) presented evidence from UK household surveys. She showed that both carers and non-carers experience substantial disutility from bereavement, lasting 1–2 years. Dr Tara Lavelle (Assistant Professor of Medicine, Tufts University School of Medicine) presented research demonstrating increased carer productivity after bereavement over time.</p>
<p>Incorporating bereavement effects is not straightforward, however Dr Saskia Knies (Erasmus School of Health Policy &amp; Management), representing the Dutch HTA body, highlighted challenges, such as determining the appropriate time horizon for models. She also pointed out the need to adjust willingness-to-pay thresholds to match a broader perspective. Pennington’s findings suggest that bereavement effects are similar for carers and non-carers. This raises the question of whether these effects should apply universally in survival-related HTAs, potentially diluting their impact on cost-effectiveness outcomes.</p>
<h4 id="di187"><strong>Risk of unintended consequences: Productivity gains versus survival</strong></h4>
<p>Lavelle’s work also raised an important issue: if post-bereavement productivity gains outweigh caregiving losses, could this unintentionally favour death over survival in societal cost-effectiveness analyses?</p>
<h4 id="31i43">Incorporating <strong>broader support structures in HTA: A patient perspective</strong></h4>
<p>In an educational symposium on adopting a societal perspective for HTA in breast cancer, a patient representative stressed the importance of recognising broader support structures in patients&#8217; lives. The discussions highlighted the complexity of integrating these factors into HTA frameworks, as there is no clear method to do so alongside clinical outcomes.</p>
<h4 id="2f3or">Complexities of <strong>expanding HTA perspectives</strong></h4>
<p>Expanding HTA perspectives beyond payer-centric views has prompted insightful research and facilitates a more comprehensive understanding of disease impact. However, these approaches also revealed marked methodological and ethical complexities. I felt that, without clearer frameworks for implementation, broadening HTA perspective might inadvertently introduce ambiguity rather than actionable insights.</p>
<figure class="image strchf-type-image regular strchf-size-regular strchf-align-center"><picture><source srcset="https://mtechaccess.co.uk/wp-content/uploads/2024/12/ispor-video-delta-ispor-sign-2_dfa1e85f137cb6d952066f4e08b4f44b_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://mtechaccess.co.uk/wp-content/uploads/2024/12/ispor-video-delta-ispor-sign-2_dfa1e85f137cb6d952066f4e08b4f44b_800.jpg 1x" media="(min-width: 769px)" /><img decoding="async" src="https://mtechaccess.co.uk/wp-content/uploads/2024/12/ispor-video-delta-ispor-sign-2_dfa1e85f137cb6d952066f4e08b4f44b_800.jpg" alt="Delta Hat at ISPOR Europe" /></picture><figcaption><em>Our team at ISPOR Europe!</em></figcaption></figure>
<p><em>Mtech Access presented a poster that looked at this issue as it relates to orphan disease: <a href="https://mtechaccess.co.uk/ispor-europe-virtual-booth/patient-carer-perspectives-rwe-hta/">The Use of Patient and Carer Perspectives and Real-World Evidence in Orphan Disease Health Technology Assessment Submissions</a>.</em></p>
<hr />
<h2 id="7tthe">Surrogate endpoint evaluation in HTA decision-making</h2>
<p><em>Hollie Wheat shares her insights from the session on </em>‘b<em>orrowing information from diverse sources to enhance the evidence base for surrogate endpoint evaluation in HTA decision-making</em>’<em>.</em></p>
<h4 id="80us7">Surrogate <strong>endpoints: Filling evidence gaps in HTA</strong></h4>
<p>One of the most thought-provoking and applicable sessions was on the use of surrogate endpoint evaluation in HTA decision-making, as led by Sylwia Bujkiewicz (Professor of Biostatistics, University of Leicester), with discussants Anastasios Papanikos (Principal Statistician, GSK), Janharpreet Singh (Professor of Biostatistics, University of Leicester), and Georgios Nikolaidis (Associate Director, IQVIA)<em>.</em> Surrogate endpoint analyses help fill evidence gaps in HTA, often relevant where there is uncertainty in short-term data, for example in the context of small clinical trial data set and/or limited numbers of events observed within the period of trial follow-up. The use of surrogate endpoint analysis in HTA is ever increasing – 18 of 47 National Institute for Health and Care Excellence (NICE) technology appraisals between January 2022 and May 2023 included some type of surrogacy analysis.</p>
<p>That being said, existing surrogacy analysis methodology assumes that the relationship between endpoints remains the same for each arm. That is, one surrogate relationship may be applied to more than one treatment group.</p>
<h4 id="ab9l3">Innovations in <strong>surrogate endpoint methodology</strong></h4>
<p>As surrogacy methodology evolves, however, new models are constantly being developed. These include Bayesian hierarchical models with treatment class as a covariate, mixture models that give more weight to studies with similar information to the study with missing data, and approaches that borrow from real-world evidence to inform surrogate relationships.</p>
<h4 id="29o71">Key <strong>insights: Reducing uncertainty in surrogate endpoint predictions</strong></h4>
<p>One surprising insight from the session was that, with mixture models, sharing information at the progression-free survival level before predicting overall survival reduces uncertainty around the prediction.</p>
<h4 id="s290">Applying <strong>surrogate endpoint analysis to my work</strong></h4>
<p>I am currently working on a project involving the use of a surrogacy analysis. Since it’s my first experience with these methods, the session helped me gain a deeper understanding of how surrogate endpoints can aid HTA.</p>
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	<p style="text-align: center;"><em>Highlights from the Petauri team! From engaging at our stand to presenting posters and sharing laughs over food and drinks – this video captures what made ISPOR Europe special!</em></p>
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	<p><em>Calum Jones (Associate Director – Health Economics, Mtech Access) spoke at a Health Technology Assessment International (HTAi) panel discussion earlier this year (a summary of the key points can be found <a href="https://mtechaccess.co.uk/htai-panel-surrogate-endpoints-in-hta/">here</a>), and the Mtech Access team also presented a webinar on <a href="https://mtechaccess.co.uk/surrogate-endpoints-webinar/">overcoming reimbursement and validation challenges using surrogate endpoints</a>.</em></p>
<p>As the field of <a href="https://mtechaccess.co.uk/hta-support/">HTA </a>continues to evolve, staying informed about the latest methodologies and insights is crucial. With Delta Hat, Mtech Access, and Petauri working together, the opportunities to tap into a broader pool of expertise and collaboration are now greater than ever.</p>
<p>If you&#8217;re interested in learning more about surrogate endpoint analysis or other emerging topics in HTA, reach out to us via <a href="mailto:contact@deltahat.com">contact@deltahat.com</a>/<a href="mailto:info@mtechaccess.co.uk">info@mtechaccess.co.uk</a>. We’re eager to explore how these developments can impact your work and support your efforts in navigating the challenges of evidence-based decision-making.</p>
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<p>The post <a href="https://mtechaccess.co.uk/hta-decision-making-ispor/">Insights into HTA decision-making from ISPOR Europe</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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		<title>Health economics training unpacked: A conversation with the trainers</title>
		<link>https://mtechaccess.co.uk/health-economics-training-unpacked/</link>
		
		<dc:creator><![CDATA[Hannah Baker]]></dc:creator>
		<pubDate>Mon, 09 Dec 2024 10:15:08 +0000</pubDate>
				<category><![CDATA[Evidence]]></category>
		<category><![CDATA[Health Economics]]></category>
		<category><![CDATA[Education & Training]]></category>
		<guid isPermaLink="false">https://mtechaccess.co.uk/health-economics-training-unpacked/</guid>

					<description><![CDATA[<p>Discover our tailored health economics training for Pharma and Medtech teams. Delivered by experts, it combines practical insights with real-world experience.</p>
<p>The post <a href="https://mtechaccess.co.uk/health-economics-training-unpacked/">Health economics training unpacked: A conversation with the trainers</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><em>Did you know we offer <a href="https://mtechaccess.co.uk/education-training/">a suite of education and training options</a>? Our workshops, insight sessions, and training help Pharma and Medtech teams upskill in key <a href="https://mtechaccess.co.uk/education-training/#HEOR">HEOR disciplines</a> and prepare for <a href="https://mtechaccess.co.uk/education-training/#strategicworkshops">market access milestones</a>. Delivered by in-house experts, these sessions combine practical knowledge with real-world experience.</em></p>
<p><em>Here, we sit down with <a href="https://mtechaccess.co.uk/about/hannah-gillies/">Hannah Gillies </a>(Senior Consultant – Health Economics) and <a href="https://mtechaccess.co.uk/about/hannah-baker/">Hannah Baker</a> (Consultant – Health Economics) who, in addition to working on some of the most challenging <a href="https://mtechaccess.co.uk/health-economics/">health economic modelling projects</a> we deliver, have recently been sharing their expertise through training.</em></p>
<h3 id="bvk4">How does your health economics training work, and who is it for?</h3>
<p>At Mtech Access – Powered by Petauri™, we provide bespoke health economics training tailored specifically to the needs of market access teams in the pharmaceutical and medical device industries. Our approach is highly flexible, starting with a scoping session to understand each client’s unique challenges and objectives. This allows us to customise the content to ensure it&#x27;s relevant and applicable to their work.</p>
<p>We offer both in-person and virtual training sessions, or even a combination of both, depending on the team size and location. We generally recommend holding the technical training in person, to allow for sufficient support to be given to all attendees during the practical exercises and promote full engagement.</p>
<p>Drawing from our real-world project experience, we aim to equip teams with the tools and skills needed to navigate the complex world of health economics. This training is particularly beneficial for market access professionals responsible for understanding economic models and utilising them in their decision-making processes.</p>
<h3 id="uo11">What key topics does your health economics training cover?</h3>
<p>Our training can cover both foundational and advanced topics in health economic modelling. We work with client teams to select the topics of most relevance to their role. We often start by introducing the basics of economic modelling, ensuring that participants are familiar with core concepts and how to work with models in Excel<small>®</small>. Key topics we address, all supported by practical sessions in Excel, include:</p>
<ul>
<ul>
<li>An introduction to health economic modelling</li>
<li>Techniques for dealing with uncertainty and interpreting model outputs</li>
<li>Validating and interacting with economic models</li>
</ul>
</ul>
<p>For teams looking to dive deeper, we explore more advanced subjects, such as survival analysis and regression-based modelling, and specific requirements for health technology assessment (HTA) submissions around the world. These topics are particularly for market access teams involved in global projects and those preparing for specific <a href="https://mtechaccess.co.uk/hta-support/">HTA submissions</a>, such as <a href="https://mtechaccess.co.uk/hta-support/hta-definitions-and-acronyms/#NICE">NICE</a> in England.</p>
<h3 id="2cgb7">Is the training market specific?</h3>
<p>Whilst our training can be adapted to different markets, we ensure it is closely aligned with the specific needs of the client team. We’ve successfully delivered training in both the US and Europe, tailoring our sessions to fit the team’s responsibilities within their market.</p>
<p>For example, a session delivered to a US-based team might emphasise modelling requirements for Academy of Managed Care Pharmacy (<a href="https://mtechaccess.co.uk/hta-support/hta-definitions-and-acronyms/#AMCP">AMCP</a>), whereas for a Canadian team, we might shift the focus to Canada’s Drug Agency (<a href="https://mtechaccess.co.uk/hta-support/hta-definitions-and-acronyms/#CADTH">CDA-AMC</a>) guidelines. This ensures that no matter the market, the training is relevant and directly applicable to the team’s strategy.</p>
<h3 id="flmq3">How is the training brought to life? Can you share some examples of interactive or practical activities you use in your training sessions?</h3>
<p>We know the best training is interactive and engaging, rather than hours of passive lecturing. Although some theoretical foundations need to be covered, we always mix up the delivery with practical exercises, particularly in Excel. We also incorporate group activities, discussions, and question and answer (Q&amp;A) sessions to keep the content dynamic. A key aspect of our training is that we involve multiple trainers, allowing for different perspectives to keep things lively and engaging.</p>
<p>One of our most popular practical exercises is around calculating economically justifiable prices, a critical skill in health economics. We provide structured Excel sheets that participants can work through, giving them hands-on experience with the modelling techniques. This practical approach ensures that trainees leave the session with the skills to apply their learnings immediately.</p>
<p>The example below shows an excerpt from one of our popular practical exercises. </p>
<figure class="image strchf-type-image regular strchf-size-regular strchf-align-center"><picture><source srcset="https://mtechaccess.co.uk/wp-content/uploads/2024/12/he-workshopsdata-tables_b6aff28c15661f70fd1733beba5c5f94_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://mtechaccess.co.uk/wp-content/uploads/2024/12/he-workshopsdata-tables_b6aff28c15661f70fd1733beba5c5f94_800.jpg 1x" media="(min-width: 769px)" /><img decoding="async" alt="practical health economics exercise" loading="lazy" src="https://mtechaccess.co.uk/wp-content/uploads/2024/12/he-workshopsdata-tables_b6aff28c15661f70fd1733beba5c5f94_800.jpg" /></picture><figcaption>Example of a practical exercise </figcaption></figure>
<h3 id="6pffs">What do you think has been most valuable to the market access teams you’ve trained? What have they found most interesting and useful?</h3>
<p>We’ve successfully delivered health economics training to market access professionals with a wide range of experience in economic modelling. Regardless of their background, participants have found our practical exercises particularly valuable. These exercises help market access managers gain the confidence to really “get under the hood” of the models they commission.</p>
<p>In feedback, trainees have highlighted the excellent presentation quality, engaging hands-on activities, and the expertise of our trainers, who simplify complex technical concepts with clear examples.</p>
<h3 id="64p7c">What do you most enjoy about delivering the training?</h3>
<p><strong>Hannah Gillies: </strong>Delivering health economics training is an incredibly rewarding experience. For me, one of the highlights is the practical Excel sessions. It’s great when participants have that lightbulb moment, as they start to understand how everything fits together in a real-world example. Being in the room to support participants as they work through exercises and seeing them gain confidence is always fulfilling.</p>
<p><strong>Hannah Baker:</strong> I particularly enjoy the discussions that emerge during the sessions. These conversations often lead to debates or philosophical questions about the foundations of health economics, which makes the training even more enriching for everyone involved. Whilst these discussions flow more naturally in face-to-face sessions, we also make space for them in virtual training through breakout discussions.</p>
<p><strong>To learn more about our <a href="https://mtechaccess.co.uk/education-training/#HEOR">health economics training sessions </a>or commission a workshop for your team, email <a href="mailto:info@mtechaccess.co.uk">info@mtechaccess.co.uk</a>.</strong></p>
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<p>The post <a href="https://mtechaccess.co.uk/health-economics-training-unpacked/">Health economics training unpacked: A conversation with the trainers</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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		<title>Challenges for orphan medicines entering the European market – Part 3: Economic evidence development</title>
		<link>https://mtechaccess.co.uk/challenges-orphan-medicines-europe-economic-evidence/</link>
					<comments>https://mtechaccess.co.uk/challenges-orphan-medicines-europe-economic-evidence/#comments</comments>
		
		<dc:creator><![CDATA[Mtech Team]]></dc:creator>
		<pubDate>Wed, 04 Dec 2024 10:22:54 +0000</pubDate>
				<category><![CDATA[Evidence]]></category>
		<category><![CDATA[Global Market Access]]></category>
		<category><![CDATA[Health Economics]]></category>
		<category><![CDATA[Pharma]]></category>
		<guid isPermaLink="false">https://mtechaccess.co.uk/?p=7264</guid>

					<description><![CDATA[<p>The post <a href="https://mtechaccess.co.uk/challenges-orphan-medicines-europe-economic-evidence/">Challenges for orphan medicines entering the European market – Part 3: Economic evidence development</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
]]></description>
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	<p><em>In this four-part series, we will e</em><em>xplore the various challenges facing orphan medicines entering the European market and offer solutions that can help improve patient access. In Part 3 of the series, we will explore the challenges linked to <strong><a href="https://mtechaccess.co.uk/heor/">generating economic evidence</a></strong>. </em></p>
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	<p><em><strong>“It has been accepted that orphan medicinal products are not normal goods, but neither are they luxury goods that you can choose not to have. As a society, we do have an inclination to fund those most in need. Why this happens is still a matter of debate, but it has been shown that there is willingness to care for those more in need”</strong></em>, says Oriol de Sola-Morales, a former Director of a regional HTA Agency in Spain and founding member of the international body EUnetHTA<sup>2</sup> in The European Journal of Health Economics (2019).</p>
<p>In this age of rampant innovation coupled with economic recession and increasing budget pressure, healthcare system affordability is more critical than ever, especially in an area with high price-per-treatment tags. The list of the most expensive drugs is now headed by advanced, potentially curative therapies that are administered once, and which often target rare diseases. Thus, there is a significant need to model the economic benefits of such high-cost medicines and demonstrate the overall economic value to payers and healthcare systems.</p>
<p>Despite a greater willingness to fund and award higher prices to orphan medicines, as shown in the quote above, pharmaceutical manufacturers still need to balance affordability by healthcare systems with the capacity to recoup investments made with a smaller target population and typically highly innovative technologies.</p>
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	<p><em>This series explores the challenges facing orphan medicines seeking to achieve market access in Europe. In this article we discuss the third roadblock – economic evidence development.</em></p>
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	<p>Where separate <strong><a href="https://mtechaccess.co.uk/hta-support/">HTA processes</a></strong> exist and are already adapted to the orphan medicine reality, manufacturers should aim to meet the criteria and requirements for selection via these routes. Where this is not possible, manufacturers must navigate the regular frameworks and processes, and anticipate and overcome hurdles posed by payers. The <a href="https://mtechaccess.co.uk/challenges-orphan-medicines-entering-european-market-disease-knowledge-awareness/"><strong><u>disease knowledge and awareness</u></strong></a> and <a href="https://mtechaccess.co.uk/challenges-orphan-medicines-entering-european-market-clinical-evidence/"><strong><u>clinical evidence development</u></strong></a><u> </u><u></u>challenges described in Parts 1 and 2 of this series combine to make economic modelling in rare diseases particularly difficult.</p>
<h3><strong>Challenges in generating economic evidence</strong></h3>
<p>Below, <a href="https://mtechaccess.co.uk/about/calum-jones/"><strong>Calum Jones</strong></a> (Associate Director – Health Economics) explains the challenges faced by health economists when looking to demonstrate the value of orphan medicines:</p>
<ul>
<li>If the natural history of the disease is poorly understood such that few, if any, previously published model structures can be leveraged, <strong>structural conceptualisation of the patient pathway will likely be intellectually demanding and require multiple assumptions</strong>. This may necessitate the development of a <em>de novo</em> Payers may struggle to accept this heightened uncertainty in the economic impact of the new orphan therapy.</li>
<li><strong>The core underlying clinical trial(s) for the new treatment may have several submission-undermining issues,</strong> including a limited duration (for what may be a chronic debilitating disease), the use of surrogate endpoints rather than true clinical outcomes, and small patient numbers leading to weakly powered trials with wide confidence intervals around estimated effect sizes.</li>
<li><strong>A heterogenous patient population</strong> can complicate the use of assumptions that apply to the whole patient cohort, e.g. identification of the minimum clinically meaningful time interval to detect differences between the new treatment and comparator (i.e. the model cycle length).</li>
<li>Existing literature may provide little or no data on effective <strong>comparators</strong> for the new intervention nor on management costs for the rare disease.</li>
<li>High prices for new rare disease treatments, a relative lack of standardisation in disease management, and substantial uncertainties in underlying effectiveness and cost data can often cause incremental cost effectiveness ratios to <strong>exceed commonly accepted thresholds. </strong></li>
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	<h3>Solutions to improve economic evidence generation for rare diseases</h3>
<p>The benefits and costs associated with treating a rare disease often extend indirectly beyond the patient. Existing HTA processes infrequently consider indirect effects by default; however, manufacturers can aim to communicate significant socioeconomic benefits and costs linked to patients’ economic participation, and associated alleviation of the caregiver burden.<sup>2</sup></p>
<p>Metrics for capturing humanistic and societal costs and benefits include patient quality of life, caregiver quality of life, loss of productivity (patient and caregiver), hours of formal and informal care provided, and loss of employment.</p>
<p>Patient registries and real-world data linked with country-relevant healthcare resource utilisation measures can also support the economic argument for a new orphan medicine where long-term data from clinical trials are often scant.</p>
<p>The disease pathway structure and/or accompanying assumptions for a rare disease can often be informed by previously published economic models in analogue or proxy disease areas. For example, while the evidence base for neurodegenerative disorders as a whole is growing, this is not true for distinct subsets of this disease area. Consequently, modelers exploring the cost-effectiveness of a new motor neurone disease treatment (compared to standard of care) may benefit from pragmatically leveraging previously published model structures and assumptions relating to Alzheimer’s or Huntington’s disease, while diligently outlining the inherent limitations of doing so.</p>
<p>Learnings taken from proxy diseases should generally be applied conservatively, with the conceptualised patient pathway and chosen model type always validated by key clinical experts experienced in the management of the rare disease in question. Rationales should be clearly stated and, if possible, referenced.</p>
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	<p><strong><em>If you’d like to discuss these topics with us or hear more about how we can help you overcome your current challenges in a rare disease area, email </em><a href="mailto:info@mtechaccess.co.uk"><em>info@mtechaccess.co.uk</em></a><em>.</em></strong></p>
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	<p>References:</p>
<ol>
<li>de Sola-Morales, O. Funding orphan medicinal products beyond price: sustaining an ecosystem. Eur J Health Econ. 2019;20:1283–1286.</li>
<li>EunetHTA website. Available from: <a href="https://www.eunethta.eu/" target="_blank" rel="noopener">https://eunethta.eu/</a>. Accessed on November 2024</li>
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	<h4>More in this series:</h4>
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	<p><em>A version of this series was originally published in 2021. The content has been updated for re-release in 2024.</em></p>
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<p>The post <a href="https://mtechaccess.co.uk/challenges-orphan-medicines-europe-economic-evidence/">Challenges for orphan medicines entering the European market – Part 3: Economic evidence development</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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		<title>Challenges for orphan medicines entering the European market – Part 2: Clinical evidence development</title>
		<link>https://mtechaccess.co.uk/challenges-orphan-medicines-entering-european-market-clinical-evidence/</link>
					<comments>https://mtechaccess.co.uk/challenges-orphan-medicines-entering-european-market-clinical-evidence/#comments</comments>
		
		<dc:creator><![CDATA[Mtech Team]]></dc:creator>
		<pubDate>Wed, 04 Dec 2024 10:21:55 +0000</pubDate>
				<category><![CDATA[Global Market Access]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Evidence]]></category>
		<guid isPermaLink="false">https://mtechaccess.co.uk/?p=7246</guid>

					<description><![CDATA[<p>The post <a href="https://mtechaccess.co.uk/challenges-orphan-medicines-entering-european-market-clinical-evidence/">Challenges for orphan medicines entering the European market – Part 2: Clinical evidence development</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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	<p><em>In this four-part series, we will </em><em>explore the various challenges facing orphan medicines entering the European market and offer solutions that can help improve patient access. In Part 2 of the series, we will explore challenges linked to clinical evidence development. You can find <strong><a href="https://mtechaccess.co.uk/challenges-orphan-medicines-entering-european-market-disease-knowledge-awareness/">Part 1 here</a></strong>, which explores disease knowledge and awareness.</em></p>
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	<p>Clinical evidence generation is a crucial stage in the market access journey for all new treatments, but can be a more significant hurdle for orphan medicines.</p>
<p>The characteristics of rare diseases make meeting payer evidence requirements difficult. When a non-rare disease treatment enters the market, a payer is typically presented with high quality evidence from the manufacturer, including extensive Phase 3 clinical trial data for the new treatment and comparisons with other currently available interventions. This depth of evidence is often unavailable for rare diseases.</p>
<h3>Challenges of generating clinical evidence</h3>
<p>Orphan drug manufacturers frequently face the following challenges when generating clinical evidence:</p>
<ul>
<li>Due to the small target population and the severity of most rare diseases<strong>, trial design and enrolment is challenging</strong> and far from the ideal double-blinded, comparative, parallel design of gold-standard randomised clinical trials. My colleague, <strong><a href="https://mtechaccess.co.uk/about/shona-lang/">Shona Lang</a></strong> (Director – Systematic Review), previously explored this and other related challenges in her article <strong>‘<a href="https://mtechaccess.co.uk/clinical-judgement-evidence-based-medicine/">How clinical judgement can strengthen evidence-based medicine</a></strong>’</li>
<li>Due to the rarity and chronic nature of many of these diseases, it is often difficult to demonstrate a statistically significant impact on a mortality outcome within a randomised trial duration; thus, trials may rely on <strong>biomarkers and surrogate endpoints</strong>. For payers, this adds uncertainty around the clinical evidence, as impact on hard endpoints is key</li>
<li>Rare disease indications are often <strong>heterogeneous </strong>and patients enrolled in trials may have associated co-morbidities, which, coupled with small patient numbers, further contribute to evidence generation challenges. Whilst this suboptimal level of clinical evidence is acknowledged and addressed at the regulatory level, guidance is scarce or non-existent at national and subnational payer level<sup>1 </sup></li>
<li>Manufacturers looking to develop an orphan medicine or orphan device often need to address the <strong>requirements for paediatric medicines</strong> at an early stage for regulatory approval, given that many rare diseases affect children<sup>2</sup></li>
<li>Furthermore, the regulatory environment for orphan medicines is well-established, but is less mature for orphan devices. In July 2024, the European Commission published new guidance to define orphan devices and address some of the challenges faced by manufacturers of medical devices indicated for use in rare diseases<sup>3</sup></li>
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	<p>It should be noted that some countries have adapted their reimbursement processes to recognise these differences. A recent study found that 13/32 European countries use supplemental appraisal/reimbursement processes for orphan medicines.<sup>4</sup> These allow application of different evidence requirements and thresholds (e.g. higher incremental cost-effectiveness ratio thresholds may be accepted by the National Institute for Health and Care Excellence (NICE) when products are assessed via the highly specialised technologies route) or may lead to exemption from the health technology assessment (HTA) process in some markets (e.g. Germany) if certain criteria are met. On the other hand, where specific processes do not exist for orphan medicines, manufacturers need to understand how the general processes and requirements may challenge successful reimbursement in those countries.</p>
<p>From January 2028, orphan medicines will be eligible for assessment under the European Union Joint Clinical Assessment (EU JCA) process. Each member state will be required to fill out a population, intervention, comparator(s), outcome(s) (PICO) survey to allow the EU JCA committee to identify national needs. The finalised PICOs will be communicated to the manufacturer prior to the dossier submission.<sup>5</sup> It will be extremely challenging for manufacturers to generate evidence that satisfies all the PICOs, and national HTA bodies will continue to be responsible for reimbursement decisions. My colleague, <a href="https://mtechaccess.co.uk/about/samantha-gillard/"><strong>Samantha Gillard</strong></a> (Director – HTA), discusses this in her article <strong>‘</strong><a href="https://mtechaccess.co.uk/eu-jca/"><strong>EU Joint clinical assessment – implications for Pharma and Medtech</strong></a><strong>’</strong>.</p>
<p>For orphan devices, the national HTA and reimbursement environment is even less mature. The Haute Autorité de Santé (HAS) in France, NICE in England, and Gemeinsamer Bundesausschuss (G-BA) in Germany do not have specific appraisal or reimbursement processes for orphan devices, suggesting that they will be assessed under the <strong><a href="https://mtechaccess.co.uk/medtech-market-access-europe/">same pathways as non-orphan medical devices</a></strong></p>
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	<p><em>This series explores the challenges facing orphan medicines seeking to achieve market access in Europe. In this article we address the second roadblock – clinical evidence development.</em></p>
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	<h3>Solutions to improve clinical evidence generation for rare diseases</h3>
<p>To improve opportunities for broad and timely access of orphan medicines and orphan devices, manufacturers need to minimise the high level of uncertainty in their clinical data. This may be achieved by:</p>
<ul>
<li><strong>Identifying biomarkers and start/stop criteria to better define the patient population and treatment duration</strong></li>
<li>Applying and/or developing disease-specific <strong>patient-reported outcomes and health-related quality of life tools</strong></li>
<li>Identifying <strong>surrogate endpoints with proven clinical utility</strong></li>
<li>Designing and implementing <strong>post-launch evidence development plans</strong> and capturing real-world data</li>
</ul>
<p>With all of these approaches, manufacturers must consider the view of all stakeholders, including policy makers, regulators, payers, clinicians, and patient advocacy organisations.</p>
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	<p><strong><em>If you’d like to discuss these topics with us or hear more about how we can help you overcome your current challenges in a rare disease area, email </em><a href="mailto:info@mtechaccess.co.uk"><em>info@mtechaccess.co.uk</em></a><em>.</em></strong></p>
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	<ol>
<li>European Medicines Agency. Guideline on Clinical Trials in Small Populations. 2006. Available from: <a href="https://www.ema.europa.eu/en/documents/scientific-guideline/guideline-clinical-trials-small-populations_en.pdf">https://www.ema.europa.eu/en/documents/scientific-guideline/guideline-clinical-trials-small-populations_en.pdf</a>. Accessed on: November 2024</li>
<li>European Medicines Agency. Paediatric Regulation. 2017. Available from: <a href="https://www.ema.europa.eu/en/human-regulatory/overview/paediatric-medicines/paediatric-regulation">https://www.ema.europa.eu/en/human-regulatory/overview/paediatric-medicines/paediatric-regulation</a>. Accessed on: November 2024.</li>
<li>Medical Device Coordination Group. Clinical evaluation of orphan medical devices. June 2024. Available from: <a href="https://health.ec.europa.eu/document/download/daa1fc59-9d2c-4e82-878e-d6fdf12ecd1a_en?filename=mdcg_2024-10_en.pdf">https://health.ec.europa.eu/document/download/daa1fc59-9d2c-4e82-878e-d6fdf12ecd1a_en?filename=mdcg_2024-10_en.pdf</a>. Accessed on: November 2024.</li>
<li>Nicod E, Whittal A, Drummond M, Facey K. Are supplemental appraisal/reimbursement processes needed for rare disease treatments? An international comparison of country approaches. Orphanet Journal of Rare Diseases. 2020;15(189):50.</li>
<li>European Union. Implementing regulation (EU) 2024/1381. Available from: <a href="https://eur-lex.europa.eu/eli/reg_impl/2024/1381/oj">https://eur-lex.europa.eu/eli/reg_impl/2024/1381/oj</a>. Accessed on: November 2024.</li>
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	<h4 style="text-align: center;">More in this series:</h4>
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	<p><em>A version of this series was originally published in 2021. The content has been updated for re-release in 2024.</em></p>
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<p>The post <a href="https://mtechaccess.co.uk/challenges-orphan-medicines-entering-european-market-clinical-evidence/">Challenges for orphan medicines entering the European market – Part 2: Clinical evidence development</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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		<title>FAQs about systematic literature reviews and network meta-analyses in healthcare</title>
		<link>https://mtechaccess.co.uk/faqs-systematic-literature-review-network-meta-analysis/</link>
		
		<dc:creator><![CDATA[Shona Lang]]></dc:creator>
		<pubDate>Mon, 02 Dec 2024 10:59:03 +0000</pubDate>
				<category><![CDATA[Evidence]]></category>
		<category><![CDATA[Meta-analysis]]></category>
		<category><![CDATA[Systematic Review]]></category>
		<category><![CDATA[HTA]]></category>
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					<description><![CDATA[<p>Are you unsure about some of the terminology used by specialists who are preparing your evidence dossier? Here our experts answer some of the most frequently asked questions about systematic literature reviews and network meta-analysis.</p>
<p>The post <a href="https://mtechaccess.co.uk/faqs-systematic-literature-review-network-meta-analysis/">FAQs about systematic literature reviews and network meta-analyses in healthcare</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Are you new to the world of evidence synthesis for market access? Are you unsure about some of the terminology used by specialists who are preparing your evidence dossier? Here, our experts answer some of the most frequently asked questions (FAQs) about <a href="https://mtechaccess.co.uk/systematic-literature-review-and-network-meta-analysis/">systematic literature reviews and network meta-analyses</a>.</p>
<h2 id="ei16v">4 FAQs about systematic literature reviews for Pharma and Medtech market access</h2>
<h3 id="890dm">What is the difference between a systematic literature review and a meta-analysis?</h3>
<p>A systematic literature review seeks to gather and synthesise all relevant data, whether clinical or non-clinical, pertaining to a research question. This can be achieved through either narrative synthesis or a meta-analysis. A meta-analysis is a statistical method used to combine clinical outcome data from various sources, such as clinical trials, into a single analysis to compare interventions. Researchers often conduct meta-analyses after a systematic review has identified all relevant clinical data.</p>
<h3 id="ff7gd">What is the difference between a targeted literature review and a systematic literature review?</h3>
<p>A systematic literature review follows <a href="https://mtechaccess.co.uk/7-steps-systematic-literature-review/">robust pre-specified methodology</a>. It is good practice to pre-register protocols for a systematic review on a public database. These protocols will clearly outline the research question(s) to address, along with systematic literature review methods, search strategy, and any pre-planned analyses. This helps ensure transparency of the systematic literature review processes. Researchers should register protocols before extracting any data.</p>
<p>A targeted literature review focuses its scope and employs restricted methods compared with systematic literature reviews. A targeted review may only look at a single database and may have a restricted search strategy to reduce the number of results for a more focused analysis. In addition, single reviewers may be employed. As such, a targeted review will not be as robust, as there is an increased likelihood of missing studies of relevance or introducing bias.</p>
<figure class="image strchf-type-image regular strchf-size-regular strchf-align-center"><picture><source srcset="https://mtechaccess.co.uk/wp-content/uploads/2024/12/slr-vs-tlr_1ff814daad620d0ad8c37f9cff1c69d3_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://mtechaccess.co.uk/wp-content/uploads/2024/12/slr-vs-tlr_1ff814daad620d0ad8c37f9cff1c69d3_800.jpg 1x" media="(min-width: 769px)" /><img decoding="async" alt="Systematic literature review versus targeted literature review" loading="lazy" src="https://mtechaccess.co.uk/wp-content/uploads/2024/12/slr-vs-tlr_1ff814daad620d0ad8c37f9cff1c69d3_800.jpg" /></picture></figure>
<h3 id="1j1bu">Are systematic literature reviews qualitative or quantitative?</h3>
<p>Systematic literature reviews can be qualitative, quantitative, or a bit of both. This will depend on your research question(s) and the evidence/data available. The best approach depends on what the reviewers discover while designing the review protocol and scoping the literature initially. Reviewers should clearly document the planned evidence synthesis in the review protocol and note any changes during the review.</p>
<h3 id="f8ue6">How long should a systematic literature review take?</h3>
<p>This depends on the research question(s) posed and the outputs required. As an example, take a systematic literature review that has 3,000 search results, with 200 results that requiring full-text screening. Of these, 35 are included for data extraction. We would expect a systematic literature review of this size to take between 12–18 weeks to complete from protocol development through to reporting.</p>
<hr/>
<h2 id="bbp2">11 FAQs about meta-analyses for Pharma and Medtech reimbursement</h2>
<h3 id="6fg1h">What is meta-analysis in healthcare?</h3>
<p>A meta-analysis is a statistical method of ‘pooling’ data from multiple studies that have addressed a similar research question to provide a combined effect estimate for a clinical outcome(s) (e.g. complete response) from multiple data sources. Hence providing more power and confidence in the observed effect. Meta-analyses in healthcare combine clinical evidence from studies to ensure comprehensive assessment of treatment effectiveness across multiple interventions, most notably for health technology assessment (HTA).</p>
<p>Meta-analyses can include data from various types of studies (e.g. randomised controlled trials [RCTs], observational studies, single-arm studies). The study design determines the type of analysis required.</p>
<h3 id="8t2tf">What is the difference between conventional meta-analysis and network meta-analysis?</h3>
<p>A conventional meta-analysis compares two trial arms (e.g. drug versus placebo) from multiple studies in a pairwise manner. It aims to determine which treatment is most effective. In contrast, a network meta-analysis can compare multiple trial arms, even if they have not been directly compared in a head-to-head trial. Its goal is to determine the most effective treatment option.</p>
<h3 id="528vj">When would you use a meta-analysis?</h3>
<p>Researchers utilise meta-analysis when they plan to include multiple studies addressing the same research question. These studies typically involve similar populations, interventions, and outcomes. Homogeneity or similarity of the trial characteristics should be proven prior to including within a meta-analysis. Meta-analysis helps to synthesise and analyse data from these studies to draw robust conclusions.</p>
<h3 id="283t7">Can you conduct a systematic literature review without a meta-analysis?</h3>
<p>Yes, a meta-analysis is not always necessary. After conducting a systematic literature review, researchers synthesise all included data, whether that be statistically or narratively. The data can be used to support evidence generation requirements in various ways, such as incorporating these into HTA submissions.</p>
<p>If good head-to-head clinical trial data are available, it may not be necessary to conduct a network meta-analysis for the purpose of HTA. However, if other studies are available that consider interventions of interest, a network meta-analysis would be favourable to ensure all relevant data on the interventions of interest are captured. An economic model submitted to an HTA agency can then explore scenarios including all available data or just the data from the key clinical trial.</p>
<p>In some cases, data may not be homogenous meaning a robust meta-analysis, or network meta-analysis, is not possible.</p>
<h3 id="123bl">What is the major advantage of a meta-analysis?</h3>
<p>Meta-analyses provide greater statistical power by combining several studies into what is effectively one larger study. As a result, we can be more confident in the data. Some meta-analyses, such as indirect treatment comparisons (ITCs), enable comparisons between interventions where no direct comparison exists, for example, via an RCT.</p>
<h3 id="bssts">What do you write/include in a pharmaceutical meta-analysis?</h3>
<p>When conducting a meta-analysis of clinical trials, the aim is to identify how effective one treatment is in comparison with another. Statistical analyses are conducted on the data to estimate treatment effect. In general, the results you would expect to see include:</p>
<ul>
<li><strong>Effect estimate: </strong>overall pooled estimate based on multiple studies included in the meta-analysis showing whether studies generally favour an intervention or comparator. Can be derived in many forms including, but not limited to, odds ratio, risk ratio, rate ratio mean difference, standardised mean difference</li>
<li><strong>Confidence intervals (e.g. 95%): </strong>highlights the variation associated with the effect estimate derived from multiple studies to see how much confidence should be applied to the observed effect</li>
<li><strong>p-value for effect estimate: </strong>indicates the statistical significance (i.e. p&lt;0.05=reject null hypothesis; p≥0.05=failure to reject the null hypothesis) associated with the pooled effect estimate</li>
<li><strong>Heterogeneity (e.g. I2):</strong> provides insight on whether studies included in the pooled analyses differ in terms of the direction of effect observed (i.e. one study significantly favours the intervention, whereas another significantly favours the comparator)</li>
</ul>
<h3 id="7ku50">What are the assumptions for meta-analyses and network meta-analyses?</h3>
<p>For meta-analyses, homogeneity is a key assumption in being able to draw robust conclusions from pairwise comparisons. In the context of network meta-analysis, homogeneity is a key assumption to check there is no imbalance in the distribution of effect modifiers across the different types of direct treatment comparisons. Another important assumption to take into account for a network meta-analysis is coherence.</p>
<h3 id="5ga5n">How many studies are needed for a meta-analysis?</h3>
<p>Performing a meta-analysis requires a minimum of two studies. Yet, if the studies contain small sample sizes with wide confidence intervals, experts will warn against performing a meta-analysis with just two studies. This is mainly because of the imprecision observed in the effect estimate, which makes the analysis redundant for making clinical decisions about the statistically compared drugs. Many will often report two studies qualitatively and only perform a meta-analysis if they have at least three studies included.</p>
<h3 id="b9bd5">Can a meta-analysis be qualitative?</h3>
<p>Yes, albeit these are rare and often used in the discipline of psychology to assess key themes developing from qualitative data. These are often referred to as meta-syntheses.</p>
<h3 id="fqdb9">What is an ITC?</h3>
<p>An indirect treatment comparison involves conducting a meta-analysis to compare two treatments that have not been directly compared in head-to-head trials (e.g. through an RCT). Indirect treatment comparisons are conducted when a common comparator exists. Two trials may have different treatments but the same comparators, allowing that common comparator to act as an anchor. For example, where direct evidence is available for treatment A versus treatment B and for treatment A versus treatment C, the ITC allows a comparison of treatment B versus treatment C.</p>
<h3 id="bijak">What are the assumptions for indirect treatment comparisons?</h3>
<p>Homogeneity (i.e. similarity) across included trials is a key assumption for indirect treatment comparisons. In addition to homogeneity, transitivity (i.e. the ‘anchor’ comparator is similar across trials) and consistency (i.e. direct and indirect evidence are in agreement) are also important assumptions when performing indirect treatment comparisons. If these assumptions are not met, the results of the indirect treatment comparison are likely to be misleading. In the case of transitivity, if the ‘anchor’ comparator is not similar between trials, then you are introducing indirectness into the direct comparison, which is used as the platform to calculate your indirect comparison.</p>
<hr/>
<p>Do you have a different question for our experts? Send your question to <a href="mailto:info@mtechaccess.co.uk">info@mtechaccess.co.uk</a>.</p>
<p>Our experts are here to support all your evidence synthesis, generation, and communication requirements, including all aspects of <a href="https://mtechaccess.co.uk/systematic-literature-review-and-network-meta-analysis/">systematic literature review and network meta-analysis</a>. We also offer <a href="https://mtechaccess.co.uk/education-training/">education and training</a> on key principles of evidence synthesis. To learn more, email <a href="mailto:info@mtechaccess.co.uk">info@mtechaccess.co.uk</a>.</p>
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<p>The post <a href="https://mtechaccess.co.uk/faqs-systematic-literature-review-network-meta-analysis/">FAQs about systematic literature reviews and network meta-analyses in healthcare</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
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		<title>EU Joint Clinical Assessment (JCA) – Implications for Pharma and Medtech</title>
		<link>https://mtechaccess.co.uk/eu-jca/</link>
		
		<dc:creator><![CDATA[Samantha Gillard]]></dc:creator>
		<pubDate>Wed, 13 Nov 2024 15:15:06 +0000</pubDate>
				<category><![CDATA[HTA]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Evidence]]></category>
		<category><![CDATA[Global Market Access]]></category>
		<category><![CDATA[Systematic Review]]></category>
		<category><![CDATA[MedTech]]></category>
		<category><![CDATA[Medical Writing]]></category>
		<category><![CDATA[Pharma]]></category>
		<guid isPermaLink="false">https://mtechaccess.co.uk/eu-jca/</guid>

					<description><![CDATA[<p>What is the EU Joint Clinical Assessment (JCA) and what does it mean for market access and reimbursment in Euorpe?</p>
<p>The post <a href="https://mtechaccess.co.uk/eu-jca/">EU Joint Clinical Assessment (JCA) – Implications for Pharma and Medtech</a> appeared first on <a href="https://mtechaccess.co.uk">Mtech Access</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://mtechaccess.co.uk/about/katie-rose/">Katie Rose</a> (Consultant – Market Access), <a href="https://mtechaccess.co.uk/about/maria-dimitrova/">Maria Dimitrova</a> (Consultant – HTA) and <a href="https://mtechaccess.co.uk/about/samantha-gillard/">Samantha Gillard</a> (Director – HTA) provide an overview of the EU Joint Clinical Assessment (JCA) and what it means for Pharma and Medical Device manufacturers launching new technologies from 2025.</p>
<p>This article was updated in November 2024, with reflections on the latest information about the EU JCA and how industry is responding.</p>
<p>Jump to:</p>
<ul>
<li><a href="#21m2j">What is the EU JCA? </a></li>
<li><a href="#7uf1r">When will the JCA be a requirement? </a></li>
<li><a href="#bacs8">Will the JCA replace local HTA? </a></li>
<li><a href="#2pc1u">JCA methods and guidelines</a></li>
<li><a href="#dt7uq">Who conducts and assesses the JCA? </a></li>
<li><a href="#a51ov">The JCA scoping process</a></li>
<li><a href="#h6kj">Four key considerations for Pharma and Medtech </a></li>
<li><a href="#9s9r5">How can Mtech Access &amp; Petauri™ provide support?</a></li>
</ul>
<h2 id="21m2j">What is the EU JCA?</h2>
<p>In January 2022, the European Parliament enacted a new EU Health Technology Assessment <a href="https://health.ec.europa.eu/health-technology-assessment/regulation-health-technology-assessment_en">Regulation</a> (HTAR), with the main aims being to:</p>
<ul>
<li>Standardise clinical assessment of medicines and high-risk medical devices across the EU</li>
<li>Avoid duplication of work</li>
<li>Improve access to innovative health technologies to patients across Europe</li>
<li>Strengthen the quality of health technology assessments (HTAs)</li>
</ul>
<p>Currently, Pharma and Medtech manufacturers have to submit evidence individually in each of the 27 EU markets; the intention of the JCA is that at least some of the assessment can be done centrally.</p>
<p>The JCA will provide an assessment report, which acts as a universal information source for relative treatment effects, safety, and other clinical parameters agreed in the <a href="https://mtechaccess.co.uk/eu-jca/#a51ov">scoping process</a>. The report will also cover the clinical area addressed by the technology and its technical characteristics. A summary report will be developed. Both reports will be based on scientific, clinical, patient, industry, and HTA body expertise.</p>
<p>The introduction of the JCA should benefit smaller markets, which may not have the required capacity or expertise to conduct assessments independently.</p>
<h2 id="7uf1r">When will the JCA be a requirement?</h2>
<p>The JCA will be rolled out in stages. New cancer medicines and advanced therapy medicinal products (ATMPs) will require a JCA from 12th January 2025. Orphan medicines will require assessment at EU level from 13th January 2028. Finally, all other new medicines launching in the EU will need a JCA from 13th January 2030.</p>
<h2 id="bacs8">Will the JCA replace local HTA?</h2>
<p>The JCA is <strong>not a full HTA</strong> and is focused only on clinical evidence. It is <strong>not an appraisal</strong>, and local agencies reserve the right to draw their own conclusions on relative efficacy and safety.</p>
<p>Whilst all member states will be required to give each JCA “due consideration”, each state will be able to request additional information relevant to their market. Cost-effectiveness and reimbursement decisions will be made at national level.</p>
<h2 id="2pc1u">JCA methods and guidelines</h2>
<p>The voluntary EU HTA cooperation, EUnetHTA21, a consortium of 12 European HTA bodies, were contracted to develop guidance documents to support the EU HTAR.</p>
<p>EUnetHTA21 developed HTA methodological guidelines, including guidance on scoping, evidence synthesis, endpoints, validity of studies, etc. Whilst these guidelines are written for the assessors and co-assessors, Pharmaceutical and Medtech companies can also learn from the information provided.</p>
<p>JCA guidelines published by EUnetHTA21 include::</p>
<ul>
<li><a href="https://www.eunethta.eu/d5-1/">JCA submission dossier guidance and template</a></li>
<li><a href="https://www.eunethta.eu/d5-2/">JCA assessment report guidance and template</a></li>
<li><a href="https://www.eunethta.eu/d5-3/">JCA procedural guideline for appointing assessors and co-assessors</a></li>
<li><a href="https://www.eunethta.eu/d5-4/">Production of JCA on medical products and medical devices </a></li>
</ul>
<p>In September 2023, the Member State Coordination Group on Health Technology Assessment (HTACG) was established to oversee future joint EU HTA work. HTACG have published the following two pieces of guidance:</p>
<ul>
<li><a href="https://health.ec.europa.eu/publications/guidance-outcomes-joint-clinical-assessments_en">Guidance on outcomes for joint clinical assessments</a></li>
<li><a href="https://health.ec.europa.eu/publications/guidance-reporting-requirements-multiplicity-issues-and-subgroup-sensitivity-and-post-hoc-analyses_en">Guidance on reporting requirements for multiplicity issues and subgroup, sensitivity and post hoc analyses in joint clinical assessments</a></li>
</ul>
<p>The guidance on outcomes for JCAs will help member state authorities define the scope of the JCAs and help assessors report all elements that member states need for the national appraisal of the clinical added value of health technology.</p>
<p>The guidance on reporting requirements for multiplicity issues and subgroup, sensitivity, and <em>post hoc</em> analyses in joint clinical assessments describes how assessors should deal in practice with multiplicity issues and complementary analyses in JCA reports.</p>
<h2 id="dt7uq">Who conducts and assesses the JCA?</h2>
<p>The JCA process will be conducted by the HTACG. The HTACG comprises four subgroups, with two (Joint Clinical Assessment and Joint Scientific Consultation) directly responsible for the delivery of JCA reports. One subgroup will be responsible for the identification of emerging health technologies, and another will focus on methodology.</p>
<p>The JCA will be conducted by representatives from the designated subgroups who will be responsible for all JCA activities and timelines, as well as collecting input from regulatory agencies, clinicians, and patients.</p>
<p>For each technology requiring assessment, the JCA group will appoint two member states, one leading and one supporting, who will be responsible for assessing the manufacturer’s dossier and producing the JCA report. The appointed member states will liaise with the other member states as required.</p>
<h2 id="a51ov">The JCA scoping process</h2>
<p>To inform development of the assessment scope, the manufacturer will submit elements of their European Medicines Agency (EMA) application, namely the summary of product characteristics and clinical overview. Based on this information, assessors will prepare a proposal for the assessment scope in terms of population, intervention, comparators, outcomes (PICO), which has the aim of specifying the framework for assessment and the evidence requirements the manufacturer will need to satisfy.</p>
<p>Each of the 27 EU member states will be required to fill out a PICO survey, to allow them to identify national needs. Following the survey, the JCA assessor and co-assessor will consolidate all PICOs, which will be validated by EU patients and clinical experts, as well as the Committee for Scientific Consistency and Quality (CSCQ).</p>
<p>The finalised assessment scope will be communicated to Pharmaceutical and Medtech manufacturers, from which point they have 90 days to develop and submit the JCA dossier. Submission of the dossier is required at least 45 days prior to publication of the Committee for Medicinal Products for Human Use (CHMP) opinion.</p>
<h2 id="h6kj">Four key considerations for Pharma and Medtech</h2>
<p>Manufacturers can expect to face various challenges throughout the JCA process, including:</p>
<h3 id="dsidn">1. Different national requirements</h3>
<p>EU member states will be able to request additional information, such as cost-effectiveness evidence, during the JCA process. Yet, additional clinical information will still be required at national level and this is where reimbursement decisions will be made. Additionally, there may be differences in accepted methods for evidence synthesis between the EU member states. Presumably, individual member states will still be able to request the same evidence as at EU level, but analysed differently.</p>
<h3 id="1eid">2. Risk of needing to repeat submission following CHMP opinion</h3>
<p>The JCA dossier submission needs to be made prior to CHMP opinion (at least 45 days prior to publication of the opinion). Since aspects of PICOs may change following CHMP opinion, there is a risk that the whole JCA process will need to be repeated.</p>
<h3 id="s3jj">3. Potential for an unmanageable number of PICOs</h3>
<p>Even though PICOs at national level will be consolidated, there is no cap on the number of consolidated final PICOs. The definition of standard of care and patient populations are likely to vary across member states and so there is a risk of an unmanageable workload for manufacturers.</p>
<h3 id="fblbl">4. Limited contact with assessors</h3>
<p>Manufacturers will have limited input into the JCA process. As the JCA is not an appraisal, and reimbursement decisions won’t be made, it is understood that the EU assessor and co-assessor’s contact with manufacturers will be limited to requesting clinical evidence if missing from the JCA submission dossier.</p>
<p>Despite the intention to avoid duplication of efforts, the four challenges above are likely to increase the workload for manufacturers.</p>
<h2 id="9s9r5">How can Mtech Access <strong>&amp; Petauri™</strong> provide support?</h2>
<p>We can help Pharma and Medtech companies with strategic considerations, evidence synthesis, and dossier development for their JCA submissions.</p>
<p>We are <a href="https://mtechaccess.co.uk/hta-support/">HTA experts</a> and our team have collectively completed more than 170 HTA submissions, with a 100% success rate in oncology and rare diseases. We work closely with our clients, becoming an extension of their teams, to ensure the value of their products is appropriately communicated. We provide continuous strategic support throughout to maximise the chances of successful reimbursement, whilst project timelines are closely monitored for timely delivery.</p>
<p>At Mtech Access – Powered by Petauri, we have specialist teams of <a href="https://mtechaccess.co.uk/systematic-literature-review-and-network-meta-analysis/">Systematic Reviewers and Statisticians</a> who consistently deliver evidence synthesis according to the most robust standards, across all disease areas. Several of our Evidence Team were previously members of an Evidence Assessment Group for the National Institute for Health and Care Excellence (NICE) and use this experience to ensure that our systematic reviews adhere to HTA requirements and are of the highest quality. In addition, our large in-house team of specialist Medical Writers are experienced in writing reimbursement and HTA submission dossiers. All of our submissions undergo a thorough proofing process by our Editorial Team, who offer quality assurance.</p>
<p>Please email <a href="mailto:info@mtechaccess.co.uk">info@mtechaccess.co.uk</a> to discuss how we can support you with your JCA dossier.</p>
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